How to Upgrade Your Fashion Taste Without Sacrificing Your Style

Tue, 09 Apr 2024 - 10:51 GMT

How can a person be trendy without losing their sense of style or authenticity? Here’s a helpful guide that guarantees you have both style and trend appeal.


Wed, 16 Dec 2020 - 03:34 GMT

ALIEL launches a new niche collection 'ASEELA'

Stunning Natural Hair Updos for Special Occasions

Thu, 14 Feb 2019 - 09:57 GMT

Inspiration has no end! Photographer Malak Abaza wore her hair naturally not only to one special occasion.

The connection That Matter

Wed, 12 Dec 2018 - 12:14 GMT

When this singer, model and student were cast together in the TV hit drama Ka2enoh Embare7 their careers skyrocketed, shooting the up-and-coming trio to instant fame.

Jazzy & Natalie take on summer

Wed, 01 Aug 2018 - 09:32 GMT

This season, Jazzy embraces spring with her fun and vibrant shades; welcoming the season in all its floral glory.

Coachella fashion edit

Mon, 23 Apr 2018 - 01:36 GMT

We have gathered the best beauty and fashion trends that made us wish that we were parting in the desert.

The Arab designers to watch at the 90th Academy Awards tonight

Sun, 04 Mar 2018 - 07:00 GMT

The ultimate guide of Arab Designers that have conquered the red carpet internationally and we expect to see at the 90th Academy Awards tonight.

Moncler bids farewell to catwalk with eight new collections

Wed, 21 Feb 2018 - 01:32 GMT

The traditional catwalk show is dead and the way forward is to attract customers with new products each month, the chairman of Moncler said.

New guard steal the show at London Fashion Week

Tue, 20 Feb 2018 - 11:41 GMT

From the dreamy pastels of Roksanda, to the glam-leather of David Koma and sensual lace of Christopher Kane, the new guard made their mark on London Fashion Week.

et Guide: Valentine’s Day Perfect Gift

Tue, 13 Feb 2018 - 06:10 GMT

If you are staring at the ceiling wondering what to get your significant other, here’s a list of ideas that are bound to impress.

et Guide: What to wear on date night

Tue, 13 Feb 2018 - 05:54 GMT

Valentine’s date outfit is crucial to rekindle your romance, or set it off to a good start, and we’ve got you covered.

How to dress well on a budget

Mon, 05 Feb 2018 - 07:00 GMT

Tips that can help you survive all of the never-ending expensive trends and still look fashionable.

et Jewelry designer of the week: Ammanii

Mon, 08 Jan 2018 - 02:47 GMT

Ammanii’s new Sa’maa Collection, inspired by skylines around the world, has been launched.

Diane von Fürstenberg Best Fashion Moments

Sun, 31 Dec 2017 - 11:26 GMT

We took a dive into DVF’s social media channels and picked some of her best fashion moments throughout the years.

et Quote: Diane von Fürstenberg

Sun, 31 Dec 2017 - 11:24 GMT

If you're a good person, the goodness will continue through your descendants.” - Diane von Furstenberg

Best Dressed Celebrities of 2017

Fri, 29 Dec 2017 - 03:17 GMT

We have selected only the celebrities that have managed to stay consistent in their style game throughout 2017.

Top 10 Fashion Trends

Fri, 29 Dec 2017 - 07:00 GMT

From furry slippers and perfectly shaped eyebrows to boxy, oversized blazers and androgynous pantsuits, 2017 has seen it all on the fashion front.

Most popular perfumes of 2017

Tue, 26 Dec 2017 - 02:35 GMT

Check out the most popular perfumes this year and choose one of them as your New Year’s gift to yourself.

Dubai Modest Fashion Week Round Up

Thu, 14 Dec 2017 - 04:54 GMT

Over 25 designers showcased their modest fashion collections at the first ever Dubai Modest Fashion Week.

'RAW NOMADS' by Fufa

Thu, 14 Dec 2017 - 04:52 GMT

Fufa’s 'RAW NOMADS' fashion show is a boho dream come true.