et Jewelry designer of the week: Ammanii



Mon, 08 Jan 2018 - 02:47 GMT


Mon, 08 Jan 2018 - 02:47 GMT

Sa’maa collection shot - Ammanii Official website

Sa’maa collection shot - Ammanii Official website

CAIRO – 8 January 2018: Ammanii, a handmade jewelry brand designed by Amany Shaker, has launched its second collection, Sa’maa.

The collection is inspired by Shaker’s love of skylines, as shown by the name, which means ‘sky’ in Arabic. Shaker would observe all the different skylines she would come across around the world, and note their differences and surprising similarities. Shaker came to the realization that the sky is a universal blanket for all of us, regardless of race, gender, religion or any other discrimination.

Ammanii Sa’maa collection shot - Courtesy of Ammanii.


The Sa’maa collection features 18 pieces of jewelry, including earrings, necklaces, rings and bracelets. The signatures figures of the collection are celestial forms such as stars and crescents. All the pieces are silver, plated with 18 karat gold – sometimes 21 karat gold – using the technique of micro-plating, which ensures the longevity of the pieces. There are also pieces in the collection that are plated in ruthenium, giving the pieces their black color. The black is mostly used to highlight the star and crescent shapes. A sanding technique has been used on the pieces to create a textured finish, alluding to the designer’s Egyptian heritage.



In addition to the silver and gold, the collection uses fresh-water pearls and natural, semi-precious stones, the most prominent of which is the lapis lazuli – once considered precious to the Ancient Egyptians. Ancient Egyptians considered silver to be more precious than gold, the reason why Shaker chose to use it as the main material in her designs. They believed the bones of their deities were made of silver, and their skin of gold. Shaker believes that women should also wear silver as they are similarly strong; they are the foundation of the family, the stronger part.

Ammanii Sa’maa Collection. Via Official Ammanii Website, compiled by Egypt Today



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