fashion

How to Find Your Signature Style

Thu, 15 May 2025 - 11:37 GMT

When it comes to fashion, finding your perfect style isn't just about following trends. So, if you’re channeling your inner Carrie Bradshaw and want to be a fashionista yourself, here’s a simple guide on how to achieve your perfect style.

5 Timeless Fashion Staples Everyone Needs

Mon, 07 Apr 2025 - 02:44 GMT

Spring’s here, and it’s the perfect time to refresh your wardrobe .Check out these timeless pieces that are the foundation of a stylish and functional wardrobe.

5 Ways to Upgrade Your Style on a Budget

Mon, 27 Jan 2025 - 12:04 GMT

When it comes to fashion, experimenting and stepping out of the comfort zone doesn't have to be hard. Here are some practical ways to give your style a whole new vibe without losing your personal flair.

Create the Perfect Palette: A Guide to Picking the Colors that Flatter You

Tue, 01 Oct 2024 - 11:05 GMT

ou don’t need to be an expert to be able to decide which color palette suits you the best. Once you know the tips and tricks, it will be easy to color-analyze yourself. All you need to do is determine your skin’s undertone; according to your undertone, there will be colors that you should stick to and others that should be avoided.

European Bank for Reconstruction and Development (EBRD) Launches Programme to Support Emerging Women-led Fashion Brands in Egypt

Thu, 05 Sep 2024 - 02:24 GMT

Under the name ‘Beyond Stitch’, the new business programme offers emerging women-led fashion brands in Egypt a full-circle approach to succeed in today’s competitive market. Cairo

How to Upgrade Your Fashion Taste Without Sacrificing Your Style

Tue, 09 Apr 2024 - 10:51 GMT

How can a person be trendy without losing their sense of style or authenticity? Here’s a helpful guide that guarantees you have both style and trend appeal.

Nail the Basic Look with These Local Brands

Tue, 30 Jan 2024 - 12:17 GMT

We gathered some of the finest local brands that sell some essential pieces you can't miss, so get your shopping cart ready!

Fashion Trends Making a Comeback this Winter

Wed, 17 Jan 2024 - 04:46 GMT

Through the past twenty years, trends have faded and new ones have come in to replace them. Now, two decades later, many styles that were all the rage making an appearance once more.

Shop 'Til You Drop: The Trendiest Bags from Local Brands

Thu, 04 Jan 2024 - 01:01 GMT

We gathered for you some of the best local brands to find the perfect bag for your style.

Sara Elemary Launches Her Latest SS’23 Collection Unwavering Spirit

Sun, 18 Jun 2023 - 01:26 GMT

Sara Elemary, the modest ready to wear fashion designer known for her empowering creations, presents her latest SS’23 collection titled "Unwavering Spirit."

Egypt Fashion Week 2023: Bridging the Past, Present, and Future of Fashion with Global Fashion Icons and Ministers at the Newly Renovated Egyptian Agricultural Museum

Mon, 15 May 2023 - 03:55 GMT

The Egyptian Agricultural Museum welcomes the First Edition of the Week after 5 years of Renovation

The Hype over ‘Quiet Luxury’: What It Is & How to Nail It

Tue, 11 Apr 2023 - 02:28 GMT

If you spend some time on Instagram and Pinterest, you have definitely noticed by now that there is hype over ‘Quiet Luxury’ in your feed. ‘Quiet Luxury’ is becoming more popular not only on social media feeds but also on runways and TV shows

Naeem Khan’s SS23 Fashion Show at LMD’s Cairo Design District (CDD) at One Ninety

Tue, 13 Dec 2022 - 12:39 GMT

For the first time in Egypt, legendary Indian-American fashion designer Naeem Khan is coming to mesmerize with his sensational SS23

Sheer Fear: 5 Rules to Wear Sheer & Mesh with Confidence

Mon, 14 Nov 2022 - 04:55 GMT

Sheer garments are one of those fashion trends that keep coming back and reinventing themselves over and over again.

Amjad Khalil Couture Designer Launches SS'22 Collection: The Power of Goodbye

Thu, 12 May 2022 - 02:49 GMT

Libyan haute couture designer, Amjad Khalil, launches his latest SS’22 collection, The Power of Goodbye, inspired by how women embrace themselves and emerge as powerful beings despite the numerous challenges they endure.

ASORY Unveils Its Most Diverse Collection yet ‘The Dream of Fantasia’

Wed, 15 Dec 2021 - 04:10 GMT

The Dream of Fantasia is an expressive gateway where the fantasy tale is only told through the lens & the creation of the designer.

The Painted Dreams of Marina Azer

Wed, 08 Dec 2021 - 04:02 GMT

Painting her dreams out of corporate world into fashion

Sara Elemary Unravels Into The Light: FW 21'22 RTW Collection

Tue, 30 Nov 2021 - 02:51 GMT

Modest ready-to-wear brand, Sara Elemary unravels from the shadows in the latest FW22 with a campaign titled Into the Light

Sawiris 'feels bad' for people who criticize the dresses of Gouna Film Festival

Sat, 16 Oct 2021 - 07:42 GMT

Naguib Sawiris, business tycoon and one of Gouna Film Festival (GFF) investors, said he “feel bad” for people who criticize GFF and claim it is just a “show for dresses.”

6 Fall Trends That Will Take Your Style Up A Notch

Tue, 12 Oct 2021 - 03:39 GMT

If you are expecting this fall to be about only neutrals and plaid patterns, check these top fall trends that will totally revamp your look.

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