How to Upgrade Your Fashion Taste Without Sacrificing Your Style

Tue, 09 Apr 2024 - 10:51 GMT

How can a person be trendy without losing their sense of style or authenticity? Here’s a helpful guide that guarantees you have both style and trend appeal.

Nail the Basic Look with These Local Brands

Tue, 30 Jan 2024 - 12:17 GMT

We gathered some of the finest local brands that sell some essential pieces you can't miss, so get your shopping cart ready!

Fashion Trends Making a Comeback this Winter

Wed, 17 Jan 2024 - 04:46 GMT

Through the past twenty years, trends have faded and new ones have come in to replace them. Now, two decades later, many styles that were all the rage making an appearance once more.

Shop 'Til You Drop: The Trendiest Bags from Local Brands

Thu, 04 Jan 2024 - 01:01 GMT

We gathered for you some of the best local brands to find the perfect bag for your style.

Sara Elemary Launches Her Latest SS’23 Collection Unwavering Spirit

Sun, 18 Jun 2023 - 02:26 GMT

Sara Elemary, the modest ready to wear fashion designer known for her empowering creations, presents her latest SS’23 collection titled "Unwavering Spirit."

Egypt Fashion Week 2023: Bridging the Past, Present, and Future of Fashion with Global Fashion Icons and Ministers at the Newly Renovated Egyptian Agricultural Museum

Mon, 15 May 2023 - 04:55 GMT

The Egyptian Agricultural Museum welcomes the First Edition of the Week after 5 years of Renovation

The Hype over ‘Quiet Luxury’: What It Is & How to Nail It

Tue, 11 Apr 2023 - 02:28 GMT

If you spend some time on Instagram and Pinterest, you have definitely noticed by now that there is hype over ‘Quiet Luxury’ in your feed. ‘Quiet Luxury’ is becoming more popular not only on social media feeds but also on runways and TV shows

Naeem Khan’s SS23 Fashion Show at LMD’s Cairo Design District (CDD) at One Ninety

Tue, 13 Dec 2022 - 12:39 GMT

For the first time in Egypt, legendary Indian-American fashion designer Naeem Khan is coming to mesmerize with his sensational SS23

Sheer Fear: 5 Rules to Wear Sheer & Mesh with Confidence

Mon, 14 Nov 2022 - 04:55 GMT

Sheer garments are one of those fashion trends that keep coming back and reinventing themselves over and over again.

Amjad Khalil Couture Designer Launches SS'22 Collection: The Power of Goodbye

Thu, 12 May 2022 - 02:49 GMT

Libyan haute couture designer, Amjad Khalil, launches his latest SS’22 collection, The Power of Goodbye, inspired by how women embrace themselves and emerge as powerful beings despite the numerous challenges they endure.

ASORY Unveils Its Most Diverse Collection yet ‘The Dream of Fantasia’

Wed, 15 Dec 2021 - 04:10 GMT

The Dream of Fantasia is an expressive gateway where the fantasy tale is only told through the lens & the creation of the designer.

The Painted Dreams of Marina Azer

Wed, 08 Dec 2021 - 04:02 GMT

Painting her dreams out of corporate world into fashion

Sara Elemary Unravels Into The Light: FW 21'22 RTW Collection

Tue, 30 Nov 2021 - 02:51 GMT

Modest ready-to-wear brand, Sara Elemary unravels from the shadows in the latest FW22 with a campaign titled Into the Light

Sawiris 'feels bad' for people who criticize the dresses of Gouna Film Festival

Sat, 16 Oct 2021 - 07:42 GMT

Naguib Sawiris, business tycoon and one of Gouna Film Festival (GFF) investors, said he “feel bad” for people who criticize GFF and claim it is just a “show for dresses.”

6 Fall Trends That Will Take Your Style Up A Notch

Tue, 12 Oct 2021 - 03:39 GMT

If you are expecting this fall to be about only neutrals and plaid patterns, check these top fall trends that will totally revamp your look.

Dina Mourad introduces the new FW’21 Collection: Jardin des Rêves

Sun, 26 Sep 2021 - 01:09 GMT

Inspired by nature and its boundless colors, this collection takes us on a journey of self-discovery.

Dina Mourad introduces the new FW’21 Collection: Jardin des Rêves

Sun, 26 Sep 2021 - 01:09 GMT

Inspired by nature and its boundless colors, this collection takes us on a journey of self-discovery.

Katchouni's Holiday Escape: Riviera Dream

Thu, 19 Aug 2021 - 03:48 GMT

Timeless high end jewelry brand, Katchouni, takes us on a holiday escape in the collection and campaign, Riviera Dreams, inspired by vintage vogue and endless elegance.

Egyptian Label DEA Launches Its First Collection ‘Chasing the Sun’

Mon, 02 Aug 2021 - 01:18 GMT

DEA’s SS’21 collection titled Chasing the Sun includes a wide range of pieces that are both elegant and pragmatic, offering room for creativity and the opportunity to effortlessly dress them up or down depending on the occasion.

Rami Kadi Maison de Couture Celebrates 10 Year Anniversary at Walk of Cairo

Sun, 13 Jun 2021 - 05:35 GMT

For the first time in Egypt, Rami Kadi Maison de Couture unveiled RETROSPECTIVE 10 on Wednesday, June 9th, at Walk of Cairo in a sensational fashion experience that celebrates the Maison de Couture’s 10-year anniversary.