Libyan haute couture designer, Amjad Khalil, launches his latest SS’22 collection, The Power of Goodbye, inspired by how women embrace themselves and emerge as powerful beings despite the numerous challenges they endure.
This new collection depicts women’s pride after overcoming adversity, and how they emerge looking incredibly fashionable and striking. Amjad Khalil created this collection with the intention of highlighting and reversing all of the hardships that women have faced, as well as changing women’s perceptions of “goodbyes” and how it’s about being reborn through a tough yet empowering process. Khalil unquestionably transforms and purifies the prevailing negative impression of “goodbyes” into a positive movement in which most women feel active and empowered as a result of their different experiences. Khalil’s remarkable designs discretely showcase every woman’s delicacy while simultaneously emphasizing the strength that a “goodbye” can have.
The Power of Goodbye is an haute couture collection of 16 pieces, including soft pastel hues such as light blue, yellow, and pink. Strong hues such as red, fuchsia, and maroon, are also used and some are blended together to create bold and unique designs. Khalil uses a variety of trendy fabrics, such as taffeta fabric in various types and colors, as well as special cuts and, of course, handmade embroidery, which adorns each unique piece. The use of fine streamlined silk chiffon enhances women's gracefulness and femininity. Khalil employs the short daring designs as well as the stream lined cloche designs, which are diverse in terms of fabrics and cuts. Additionally, there are high end sets which include a jacket and a dress, and a top and skirt. Amjad Khalil has the ultimate dress for every occasion and style, catering to all types of women.
The campaign takes one on a journey of new and refined self-discovery, portraying the delicate and empowering process of women being reborn and understanding the true meaning of the “Power of Goodbye”. The campaign begins with two grand doors opening to the very first design of a stunning and sophisticated elegant gown that mixes two different fabric textures, symbolizing elegancy through the combination of both modernity and classical designs. It is then followed by a series of one-of-a-kind designs that are presented in an antique setting, emphasizing the contrast of old and modern to portray the rebirth of women from their old selves to their empowered selves. Amjad Khalil pulls two components together in such a lovely way that it might be interpreted as combining the old with the new while also representing their various perspectives on “goodbye.” Khalil also focuses on the whole theme of the campaign and message, where each design delivers a different type of message, with the goal of uniting all the women and their various experiences of the “Power of Goodbye” along with their fashion choices.