Birthed from individuality, luxury handbags brand, ALIEL, explores new sacred grounds. This season, ALIEL emerges from beneath the tide and introduces a new niche; one filled with originality and truth. ALIEL enters the Wild West, on the horseback of the latest collection, ASEELA.
ASEELA meaning authentic in Arabic symbolizes originality and authenticity, elements that embody the steadfast and sincere nature of horses. The collection is inspired by horses and their dignified nature to be genuine and candid. Their magnificence tells a story of everlasting strength and resilience, being creatures linked to people for centuries, across time, history and ancient civilizations.
Domesticated and wild, the campaign depicts the many faces of ASEELA, proving that authenticity knows no conformity. The model and bags are situated with a horse that’s set against a white canvas, framing the bag in a picturesque mood. It establishes a powerful tone, rendering the feeling of utter grace and grandeur. The model is styled in ways that transcend any fashion craze or era, reflecting the rebelliousness of what it entails to be real in this fast-paced world.
A RIDE WITH ASEELA
ASEELA diverges from the typical geometric shape and creates a design that merges round and symmetrical shaped bags. The collection features five new vibrant colors that perfectly match this season, including emerald green, brunette brown, lavender purple, crimson red and iconic black and white. Some of the colors are mixed like the black and white to portray the yin and yang of one’s existence. The bags are small and light with a circular handle making them simple, chic, versatile and ready to wear for different occasions. Lightweight, practical and with a dash of elegance, the bags make women feel they can conquer their world in style.
ALIEL’s been spotted on make-up mogul Kylie Jenner, Victoria Secret angel, Adriana Lima and actress Joey King, along with numerous regional celebrities with the likes of Yousra and Shereen Reda.
Creative Direction: @leila_abotira
Modeling Agency: @unnmodels