UMS, MBC sign MoUs on advertising, production and copy rights

Sun, 30 May 2021 - 12:52 GMT

Two memoranda of understanding were signed by Egypt’s United Media Services (UMS) and Saudi Arabia’s MBC on Sunday.

Parl. supports gov’t to impose taxes on Facebook, Google advertisers

Fri, 22 Jun 2018 - 10:03 GMT

Digital giants Google and Facebook have both dominated the advertising market in the United Kingdom.

Martin Sorrell quits as head of world's biggest ad group WPP

Sun, 15 Apr 2018 - 07:26 GMT

The departure of the CEO who built a two-man outfit into one of Britain’s biggest companies with 200,000 staff in 112 countries leaves WPP without a boss.

Gamal Salah named chairman of POD Public Relations company

Thu, 22 Mar 2018 - 04:23 GMT

The management of the Egyptian Media Group on Thursday announced Gamal Salah, the current Vice Chairman of the Board of Directors of Youm7, the new Chairman of POD Public Relations Company.

Is death of conventional marketing on the horizon?

Wed, 07 Mar 2018 - 08:00 GMT

With the rise of ad blockers, decline in radio and TV viewership, and spikes in billboard prices, has digital marketing become the most effective form of advertising?

The Rise of Social Media Influencers: A New Age of Marketing

Tue, 06 Mar 2018 - 07:50 GMT

As it stands, 92% of people trust recommendations from others, compared to only 33% who trust ads, suggesting that the age of relying solely on traditional advertising is long gone.

Google to stop scanning Gmail for ad targeting

Sat, 24 Jun 2017 - 06:20 GMT

Google said Friday it would stop scanning the contents of Gmail users' inboxes for ad targeting, moving to end a practice that has fueled privacy concerns since the free email service was launched.

The Future of Ramadan Advertising

Fri, 23 Jun 2017 - 06:00 GMT

Inside the mosalsalat, video-on-demand and the satellite vs. digital debate

IPSOS Accused of Forging Viewership Ratings Reports

Thu, 01 Jun 2017 - 06:20 GMT

The company can be at risk of license withdrawal in the future

Pharmacists to hold exclusivity to advertise medicines

Fri, 05 May 2017 - 02:22 GMT

Egypt’s Ministry of Health has provided local pharmacists the exclusive right to advertise medicines in accordance with the Pharmacy Practice Law.

UN Women Egypt launches workforce gender inequality campaign

Thu, 23 Feb 2017 - 09:34 GMT

UN Women Egypt has released a campaign consisting of three illustrated print ads to highlight the low representation of women in the fields of science, high-technology and politics.