Marketing

Egypt aims to establish new company to market, sell Spinning, Weaving products

Mon, 29 Mar 2021 - 03:51 GMT

The new company would sell the products of the industrial companies of the Holding Company for Spinning and Weaving under a new brand, provided that some employees of the current sales departments would be appointed in the new company, to follow up the operating orders in each company.

Doing Business in Time of Recession

Thu, 04 Feb 2021 - 08:29 GMT

A crisis or a change in the business ecosystem can alter how an enterprise functions and can even terminate industries giving rise to others.

Presentation hailed for marketing plan of 2021 Handball World Cup in Egypt

Thu, 21 Jan 2021 - 11:51 GMT

Presentation company, chaired by Montasser Al Nabarawy, has been praised for the marketing preparations it set for the 2021 Handball World Cup that is held in Egypt from January 12 to 31.

Disintermediation between Applicability and Delusion

Sat, 01 Feb 2020 - 04:01 GMT

The web reduced the number of intermediaries, but how that affects the value chain is not crystal clear.

Egypt signs MoU with Saudi Company to localize IT technology

Mon, 08 Jul 2019 - 08:59 GMT

The MoU is considered a first step towards signing a contract between the National Organization for Military Production and Newton.

Diab to adopt a new marketing strategy in ‘Kol Hayati’ album

Fri, 24 Aug 2018 - 11:51 GMT

The World Music Awards winning singer, Amr Diab, decided to adopt a new marketing strategy to promote his new album “Kol Hayati” (All My Life) which will release each week a new song.

Gamal Salah named chairman of POD Public Relations company

Thu, 22 Mar 2018 - 04:23 GMT

The management of the Egyptian Media Group on Thursday announced Gamal Salah, the current Vice Chairman of the Board of Directors of Youm7, the new Chairman of POD Public Relations Company.

Is death of conventional marketing on the horizon?

Wed, 07 Mar 2018 - 08:00 GMT

With the rise of ad blockers, decline in radio and TV viewership, and spikes in billboard prices, has digital marketing become the most effective form of advertising?

The Rise of Social Media Influencers: A New Age of Marketing

Tue, 06 Mar 2018 - 07:50 GMT

As it stands, 92% of people trust recommendations from others, compared to only 33% who trust ads, suggesting that the age of relying solely on traditional advertising is long gone.

Vodafone’s Noha Saad Makes Brandberries Power List of Women to Watch in 2018

Wed, 03 Jan 2018 - 10:18 GMT

Vodafone’s Noha Saad is one of the strongest names on the power list, heading the External Communications Department at Vodafone Egypt since 2012.

Egypt’s exports to France up 21% in first 8 months of 2017

Wed, 18 Oct 2017 - 12:03 GMT

Trade exchange volume between Egypt and France also increased by 12 percent from January to August 2017.

Uber new chief brand officer

Tue, 25 Jul 2017 - 02:11 GMT

Bozoma Saint will make you fall in love with Uber again.

Iraq loading first crude oil cargo for Egypt under new deal

Thu, 04 May 2017 - 11:47 GMT

Iraq's oil ministry said on Thursday it had started loading a tanker with 2 million barrels of crude oil bound for Egypt, marking the first shipment under a bilateral agreement.

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