Aiming to revolutionize the B2C marketing landscape in Egypt and across the globe, Impactyn has officially launched its operations in the local market. The home-grown platform introduces a unique AI-powered crowd marketing technique that connects brands to consumers. The official launch came during a gala ceremony where guests enjoyed the tunes of Lebanese composer Michel Fadel.
Founded by Mohamed Wahid and a team of young Egyptian calibers, the unique concept of the platform capitalizes on the boom in social media usage and heavy consumer interaction to share their experience with products and services. Through Impactyn, real users will be able to post about the brands they like and trust ensuring genuine experiences, organic engagement and credible feedback to entice a positive digital word of mouth. In return, users will get benefits or cash through a curated win-win economic model that mainly depends on the power of engagement rather than follower count. Brands, on the other side of the equation, will be able to measure the ROI through engagement rates, reach the target audience and measure the efficiency of the campaign and product in real-time.
Commenting on the launch, Mohamed Wahed, Founder and CEO of Impactyn said
“the Egyptian startup scene is robust with huge potential for growth. We pride ourselves on being an Egyptian startup that is introducing a new digital concept to the market with very ambitious plans to roll out the concept across the region and the world. Through Impactyn, we aim to empower more people to start their own businesses using their private accounts and help SMEs and startups grow their business and access a platform where they can showcase their brands and garner feedback organically.”