Presentation hailed for marketing plan of 2021 Handball World Cup in Egypt

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Thu, 21 Jan 2021 - 11:51 GMT

Montasser Al Nabarawy, the mastermind behind AFCON FAN ID system: photo via Facebook

Montasser Al Nabarawy, the mastermind behind AFCON FAN ID system: photo via Facebook

CAIRO – 21 January 2021: Presentation company, chaired by Montasser Al Nabarawy, has been praised for the marketing preparations it set for the 2021 IHF World Men's Handball Championship that is held in Egypt from January 12 to 31.

The company’s preparations at the four stadiums that are hosting the championship, Egyptian large squares, airports, highways, trains and metro stations aimed to introduce the important tournament, which is held in Egypt a time when large countries have stopped organizing or hosting major tournaments due to the spread of Coronavirus.  

This is the first Handball Championship with 32 teams instead of 24.

All the marketing agenda set for this tournament was implemented by Egyptians, starting from printing papers, the wood used in the propaganda, the design of tournament logo, given the work was carried out at a speed pace.

Preparation works at the company were in full swing. A few days before the tournament starts, Presentation Company’s Chairman Montasser al-Nabarawi contracted Coronavirus; however, he was in constant contact with the company’s staff, represented by Director of the Sports Sector Ahmed Al-Husseini, Director of Operations Muhammad Ashry, and Ahmed Abdel-Aleem director of Printing and Production department, to follow up on the execution of the marketing plans that were set for the tournament.

Al Nabarawy is also the chairman of Tazkarti; the creator of the Egyptian Fan ID for the first time under the trademark Tazkarti Fan ID. The company offers a ticket marketplace for different types of events across Egypt.

Tazkarti team have received wide praise over its successes in organizing many events, starting from the draw, the opening and closing ceremonies of the African Nations Championship, in addition to the the World Cup draw, many festivals and large artistic concerts, the latest of which is the Cairo Film Festival, which was held at Cairo Opera House in December.

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