Ramadan fashion show - photo courtesy of Nada Akram
CAIRO – 9 June 2017: Ramadan does not have to be only about food, nights out and social gatherings, but can also be about a fantastic excuse to explore the world of fashion. In recent years, fashion designers and fashion houses around the world have started to recognize that the holy month can also be one of the important seasons for sartorial expression.
With Ramadan a traditional time to gather with family and friends, it makes sense to want to dress up a little more than usual. What’s more, Ramadan offers a collection of glamorous sohour and iftar social events that will make you want to dress to impress whenever you leave the house.
The social aspect to the holy month is why designers and world-famous fashion houses now recognize Ramadan as an important fashion season, with the Middle East seeing high levels of spending on clothes. Traditionally there are only two seasons in fashion - spring/summer and autumn/winter - but in the Middle East, there are now calls for a third: Ramadan.
Local fashion designers are also thriving during the month of Ramadan by recognizing the increased demand for high quality fashion.
One of those designers is Egyptian Nada Akram. Akram began her career in 2011 by launching her designs on the social media platforms of Instagram and Facebook. She is an alumni of the MSA University (Modern Sciences and Arts) in 6 October City where she earned a degree in fashion.
Before that however, Akram started out by making her own clothes and t-shirts for herself and her friends. By dreaming big she has now become one of the most prominent young fashion designers in Egypt and the Middle East. She owns two boutiques one in Egypt, located in the Mall of Egypt in 6 October City and the other in Dubai, U.A.E.
Her personality and taste are always clear in her designs. Truly an original, she designs the dresses from start to finish without the help of any tailor, ensuring that her unique pieces always stand out.
In 2016, Nada Akram began to recognize Ramadan as an important influence on shopping habits and she declared her 2016 Magnolia Collection as aimed at catering for the busy Ramadan social scene. This year, she launched a wider and bigger collection for Ramadan inspired by the month’s traditional colorful decorations and beautiful old films and TV series. She was also inspired by Egyptian and Moroccan vintage doors and traditional architecture, providing the name for her collection - ‘Behind Closed Doors.’
Her collection became a big hit at the beginning of Ramadan and as a result, many new upcoming designers started copying her designs. During an interview with Egypt Today Akram said, “I feel proud, but at the same time I feel that I’m being stolen from and I have no way of getting my designs back. Anyway, I make my clothes for the sake of love, while the others steal my designs for the sake of money.”
Akram is working now on two summer lines, one of which the details remain a surprise to her followers and fans. “I have been working on that project for 2 years,” she stated, only increasing our anticipation further!