Alexa Chung is L’Oreal’s new muse

CAIRO – 6 January 2018: TV host, model, fashion designer, author and IT girl, Alexa Chung, has just landed the role of Brand Ambassador or the latest Parisian Nudes by L'Oréal Professionnel, “Color Me French”, hair dye collection.

We are very happy to introduce you our new muse, the fantastic @alexachung ! She is joining our @lorealpro family this year! Stay tuned for more info about her collaboration with the brand 😉 #lorealpro #hair #hairstyle #hairinspo #progesture #onlyinsalon #backtoschool #newyear

A post shared by L'Oréal Professionnel (@lorealpro) on Jan 2, 2018 at 11:31pm PST

We all know that shoulder-length hair is the ‘it’ hairdo of the season. Hence, L'Oréal’s clear choice when picking their latest Brand Ambassador had to be Chung with her beautiful shoulder-length cut.

Color Me French - Parisian Nudes technique is based on the combination of two shades for natural-looking, multidimensional, wearable and elegant color result! Muse: @alexachung #lorealpro #hair #hairstyle #hairinspo #progesture #onlyinsalon #backtoschool #newyear

A post shared by L'Oréal Professionnel (@lorealpro) on Jan 4, 2018 at 3:15am PST

Just in the same way Chung created her namesake brand, which remixes and uses classical tailoring with a mix of fabrics and prints, creating the must-have rock and roll style IT girl. While being a regular muse for many designers, a regular front-row guest at fashion shows and a style icon with more than three British Style Awards under her belt, Chung is also the perfect embodiment of a muse.

Color Me French - Parisian Nudes signature is a very new multi-tonal technique for unique Parisian style nude hair color. Only in salon 😉 Muse: @alexachung #lorealpro #hair #hairstyle #hairinspo #progesture #onlyinsalon #backtoschool #newyear

A post shared by L'Oréal Professionnel (@lorealpro) on Jan 2, 2018 at 11:34pm PST

Chung headed to her Instagram account after the news broke out and said in true Chung fashion, “Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui ❤”

Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui ❤️

A post shared by Alexa (@alexachung) on Jan 3, 2018 at 12:57am PST