Fufa fashion show ‘RAW NOMADS’ - Egypt Today / Mahmoud Hassaballah
CAIRO – 14 December 2017: The first presentation of Farah el-Ashiry’s Winter '17 collection was last week on the little island of Zamalek in the heart of Cairo in true Fufa style.
The 'RAW NOMADS' collection was presented to fashion lovers, family and friends in a chill laid back fashion show. The show brought us back to when we truly loved fashion for its hassle free identity and when its only objective was to bring out one's inner beauty.
Photos by Egypt Today / Mahmoud Hassaballah
Cozy sweater, dresses, romper jackets, knitted cardigans, flared trousers, hand-embroidered tops and many more beautiful 100 percent Egyptian made pieces were on display at the show.
Iteams are made for the everyday women of all sizes and are mainly ‘free size’ and are suit all age groups. For women that are full of color and life.
In August 2014, Fufa released their first collection “A Summer to Remember”, which paid homage to the laidback woman inspired by art, fashion, travel and music. Her collection instantly sold out and el-Ashiry decided to develop her entrepreneurial and design skills.