TommyXTheChainsmokers - Courtesy of Tommy Hilfiger
CAIRO - 14 September 2017: Tommy Hilfiger announced that The Chainsmokers will be the ambassadors of Hilfiger’s menswear, including Hilfiger Edition, Tommy Hilfiger Tailored, and Tommy Hilfiger sportswear, starting Fall 2017.
According to Tommy Hilfiger, the selection of The Chainsmokers is due to their iconic stature in modern pop culture, as their music resonates with a global audience. The Chainsmokers have carved out a new niche fusing indie, pop, dance, and hip-hop, Hilfiger added.
The Chainsmokers, Andrew Taggart and Alex Pall, are an American DJ Production duo. Formed in 2012, they sold more than 10 million singles and are currently the third most widely streamed artists globally. The duo won the Best Dance Recording Grammy with Daya in their song “Don’t Let Me Down”. Their song “Closer,” featuring Halsey, was recognized as the Top Collaboration of the Year at the Billboard.
“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” said The Chainsmokers. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrances, athletic apparel (golf and swim), socks, small leather goods, home goods, and luggage.
The Hilfiger Denim product line consists of jeanswear and footwear for men and women, accessories, and fragrances. Merchandise under the Tommy Hilfiger and Hilfiger Denim brands is available to consumers worldwide through an extensive network of Tommy Hilfiger and Hilfiger Denim retail stores, leading specialty and department stores, select online retailers, and at tommy.com.