ADD Art, an Art Subsidiary of ALDAU Development Launches the First Edition of ALDAU International Art Festival in Hurghada this October

In support of the arts, ALDAU Development celebrates the first edition of ALDAU International Art Festival (AIAF) in Hurghada, with a groundbreaking program consisting of art workshops, a stellar opening ceremony and an exhibition bringing together talents of the world.

 

The event is held under the auspices of the Egyptian Ministry of Tourism & Antiquities and organized by ADD Art, a newly established subsidiary of ALDAU Development; the first of its kind in the local art scene to be founded by and within a corporate body. ADD Art aims to be a key player in supporting by adding value through art to the company, its’ clients and artists.  

 

For its first edition, the art festival will kick off with a week-long workshop from September 22nd until October 1st, bringing together over 30 artists all the way from the USA, Jordan, Tunis, Jordan, Uzbekistan, Turkey, and Egypt working side by side in Red Sea’s ALDAU Art Promenade, to engage in cross-cultural dialogue and produce iconic artworks. The artworks will be revealed at an exhibition at the ALDAU exhibition hall, and welcoming visitors and tourists alike from October 2nd until October 7th.

 

The festival's theme is inspired by the Red Sea’s historical role in international trade, exploration, and international expeditions. The festival’s theme also draws on the knowledge that ALDAU (Al Dhow) was a traditional Arabian sailing vessel that served in trade and achieved cross-cultural exchange.

 

AIAF invites artists from Egypt and other countries to Hurghada, to work side by side for a week by the Red Sea, creating artworks, exploring ideas and renewing this cross-cultural dialogue. 

 

The official exhibition opening will be attended by key public figures, and the event will feature a special live performance by the Egyptian legendary composer Omar Khairat in a celebration of creativity and arts at The Arena.   

 

Positioning ALDAU International Art Festival as the main event that will soon make Hurghada an artistic destination, ALDAU Development continues to contribute to the importance of art and culture through continuous initiatives.