What are people craving more in 2016
CAIRO – 10 July 2017: Elmenus kept an eye on where and how Egyptians spent their money on food in 2016, while also predicting how the economy will affect their eating habits in the future.
Since eating out has become a luxury due to the tax and petrol price hikes and the dollar inflation, by the time we hit 2019, most of us will not be able to afford it. Most restaurants and fancy fine dining outlets have already doubled their prices since 2015.
Many restaurateurs have made the smart decision and decided to go local and serve up traditional homey, authentic Egyptian cuisine to avoid the countless regulations and taxes on imported goods. 2016 saw a rise in the growing appetite for pasta, koshary, Turkish doner and seafood. As for fancy fine dining, the rise came from their efforts to market their outlets through their social media and exclusive tasting events. Surprisingly the shisha lounges are declining due to the price hike in flavored Tobacco.
Female users of elmenus have proven that eating is a spiritual experience, with the highest searched keywords being healthy, desserts, breakfast, sushi and burgers, proving that you should never say no to your cravings. Male users were more traditional and budget–oriented, with keywords such as koshary, feteer, seafood and shawarma.
Egypt is a huge country with a growing population of 91 million people. That same 91 million are always on the go and want to get the best out of their dining experiences.
Since Elmenus operates across 9 of the major cities in the country, here’s a little insight into what those 91 million search for the most in Cairo, Alexandria, Sharm El-Sheikh, Ras Sudr, and the North Coast, which are known for being fast-paced cities. With residents always on the go with a large appetite and no time to eat, they tend to go for fast food and pizzas. Gouna is notorious for its nightlife and European and Asian cuisine.
Insights have shown that Millennials are not interested in experiencing food and dining, as they are either always on the go or on a budget. Those over 30 search for pallet-enhancing experiences and then tend to go for Italian, seafood, and oriental dining outlets.
What would you eat every day if money and calories did not count?
Elmenus carried out a survey asking the top 50 foodies in the country, and they answered that would eat sushi and pizza every day.