Viewership
In addition to broadcast coverage, SIS monitored international print and digital media over the two days following the event. It documented 705 articles and reports published by 215 major newspapers, media organizations, and news websites around the world, covering the museum, its treasures, and the opening ceremony. Remarkably, 98% of this global coverage presented a positive view of the event.
The Game of Thrones (GOT) season 7 premiere set a series record of 10.1 million viewers on Monday.
Egypt’s Supreme Media Regulatory Council issued a decision Wednesday to halt all surveys by companies and private agencies to check the rate of exposure and viewership.
