FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Facebook logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration
CAIRO – May 29 2019:According to the Associated Press (AP), the Middle East experiences a 58 million hour surge in Facebook consumption during Ramadan.
Facebook’s Managing Director for the Middle East and North Africa Ramez Shehadi confirmed to AP that time spent on the platform indeed increases during Ramadan.
The swelling consumption of the social media platform is attributed to the fact that people tend to have more free time in Ramadan in the Middle East because the working hours are less as the majority of the working force is fasting.
Additionally, people stay up for longer hours during Ramadan because of suhoor. "A combination of these factors result in a 5 percent increase in the time spent on Facebook,"She hadi said.
Also, according to Google, drama shows' viewership on YouTube increases by 151 percent in Egypt, the UAE and Saudi Arabia. Additionally, these three countries witness a 22 percent rise in sport video views, a 30 percent increase in travelling video views and a 10 percent increase in video game views.
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