Cairo – March 17, 2019 – Samsung Electronics celebrated a decade of Galaxy S series innovations by presenting the latest premium smartphone: Galaxy S10. Precisely engineered to deliver next generation experiences across display, camera and performance categories, the Galaxy S10 range is designed for consumers who seek a premium smartphone that takes the mobile experience towards an all-new level.
Additionally, the launch ceremony witnessed the premier reveal of the new Galaxy A Series additions from the mid-tier portfolio, for the first time in Egypt, featuring the Galaxy A50 and A30 that offer an immersive viewing experience, longer lasting performance and a camera which captures replica-to-reality photos.
“With past iterations of the Galaxy S series, we have set new standards for mobile innovation. With the Galaxy S10, we have gone a step further, revolutionizing the premium device category to meet the distinctive needs of today’s smartphone market,” said Jaehwan Lee, Managing Director of Samsung Electronics Egypt. “A decade committed to creating industry-defining Galaxy devices has led to the proliferation of the Galaxy S10 and we are certain this stunning device will give our customers exactly what they’re looking for and the ability to get more out of life like never before.”
Hesham Abo Zeina, Head of Hand Held Products, Samsung Electronics Egypt, stated: “Galaxy S10 is a fitting tribute to Samsung’s decade-long legacy of innovating and redefining the premium smartphone experience so consumers can do more of what they love. Galaxy S10+ launch in the Egyptian market, reflects our care to deliver optimum technologies to the consumers in such dense market. Additionally, the newly launched device raises the bar higher to take display, camera and performance specs to the next level which caters for the needs of the Egyptian consumers with rising percentage of youth. With the Galaxy S10e, these premium features are packed into a more compact package to include everyone in the state-of-the-art Galaxy S10 innovation.”
"The Egyptian market is one of the main markets for us with a great interest in keeping up with all what is new in the world of technology. With the increasing needs of this market, we try harder to deliver the latest technologies to the market, tailored with care to reflect the diverse needs of different segments of customers. Delivering beyond expectations, the smart phone now, developed by Samsung to become a facilitator of life and an indispensable tool, not just an accessory, “added Abo Zeina.
Abu Zeina further noted that the launch of the new A series devices along with the flagship S10 reflects a balanced philosophy for Samsung in Egypt, aimed at diversifying the products it offers in the market to satisfy the largest number of customers. He detailed: "The A Series brings together the competitive price and high-end features that give users the ultimate experience of the best price, because our goal is to make the latest technology accessible to everyone."
Introducing the Dynamic AMOLED Display: Full Screen Experience with Ultrasonic Fingerprint Scanner
Galaxy S10 is made with Samsung’s best screen yet, the world’s first Dynamic AMOLED display. As the first HDR10+-certified smartphone, the display delivers vivid digital content, and with dynamic tone mapping, consumers will see a wider range of color for a brilliant, realistic picture. Galaxy S10’s Dynamic AMOLED display is also VDE-certified for vibrant bright colors and extraordinary contrast ratio for even deeper blacks and brighter whites.
Verified by DisplayMate, users will also enjoy exceptionally accurate colors on their mobile device – even in harsh sunlight. What’s more, the Dynamic AMOLED display also reduces blue light through its TÜV Rheinland-certified Eye Comfort display .
Galaxy S10’s Infinity-O Display packs an array of sensors and camera technology into a hole-in display – so users can maximize screen real estate without any distractions.
Galaxy S10’s Dynamic AMOLED display also includes the first-ever in-display Ultrasonic Fingerprint Scanner which reads the 3D contours of a physical thumbprint – not a 2D image of it – for improved anti-spoofing. With the world’s first FIDO Alliance Biometric Component certification, this next generation biometrics authentication offers vault-like security to keep the device safe.
Galaxy S10 introduces new camera technology and advanced intelligence that makes it easy to take epic shots and videos. Therefore, it introduces an Ultra-Wide Lens with a 123-degree field of view, like the human eye. Perfect for impressive landscape shots, big panoramas and even fitting the entire extended family into the photo, the Ultra-Wide Lens ensures that users will always be able to capture the full scene.
Additionally, Galaxy S10 offers Super Steady recording with digital stabilization technology. Both front and rear cameras can shoot in up to UHD quality, and in the industry for the first time, the rear camera gives the flexibility to record in HDR10+.
Galaxy S10 makes already smart features more accurate with a Neural Processing Unit (NPU) so users can get pro-grade shots worth sharing without having to manually select any advanced camera settings. Scene Optimizer can now recognize and more accurately process additional scenes because of the NPU. And with Shot Suggestion, Galaxy S10 offers automatic composition recommendations so photos can be framed in a better way.
From brand new power sharing capabilities to AI-powered performance enhancement and Intelligent Wi-Fi, Galaxy S10 is Samsung’s most intelligent device yet, from the inside out. Samsung packs its new device with Wireless PowerShare on Galaxy S10, making it possible to easily charge Qi-certified smartphones and even wearable devices.
In addition, Galaxy S10 is capable of charging itself and a second device simultaneously via Wireless PowerShare , while connected to a regular charger.
The new AI software on the Galaxy S10 automatically optimizes battery, CPU, RAM, and even device temperature based on how the phone is used and continues to learn and get better over time. Leveraging AI-capabilities, Galaxy S10 also learns how consumers use their device to launch their most frequently used apps faster.
Furthermore, Galaxy S10 comes with Intelligent Wi-Fi that allows for an uninterrupted and safe connection by seamlessly switching between Wi-Fi and LTE, as well as alerting users of potentially risky Wi-Fi connections. Galaxy S10 also supports the new Wi-Fi 6 standard, making it possible for better Wi-Fi performance when connected to a compatible router.
The smart assistant Bixby automates routines and provides personalized recommendations to make life easier. With pre-set and personalized routines, such as Driving and Before Bed routines, which are customized based on the user’s habits, reducing the device touches.
Galaxy Foundation and Next Level Ecosystem
The Galaxy S10 line offers everything consumers have come to expect from the Galaxy S series and more as users will get the largest storage capacity available on a Galaxy device – the S10+ even comes with 1TB of built-in storage – and the ability to add an additional 512GB microSD card for up to 1.5TB.
Galaxy S10 gives users the capability to access next-generation Wi-Fi 6 , which gives prioritized and four times faster access over other users in crowded areas. Experience lightning-fast LTE for downloading and browsing capable of up to 2.0 Gbps for the first time ever.
Galaxy S10 is built with AI-based on-device gaming performance optimization software and premium hardware including Dolby Atmos for gaming mode and a vapor chamber cooling system. Galaxy S10 is also the first mobile device to be optimized for games created on the Unity platform.
Adding to the security, Galaxy S10 is built with defense-grade Samsung Knox, as well as a secure storage backed by hardware, which houses private keys for blockchain-enabled mobile services.
Designed to enhance connectivity, the Galaxy A50 device offers premium camera features, a long-lasting, fast-charging battery and Infinity-U display. Moreover, the device’s Triple Camera is designed to capture photos that imitate the eyesight view and it is further packed with Ultra-Wide lens paired with the ‘intelligent switch’ function that enables users to identify and recommend when to use the Wide Shot mode. The 25MP main camera shoots vivid images in bright daylight. While in darkness, the innovative lens enables clear shots by detecting more light and reducing noise. Supported by Depth Lens, the camera offers a Live Focus experience, enabling accentuation that is more accurate. Artificial Intelligence is embedded in the camera to recognize and optimize 20 scenes with the Scene Optimizer. The camera also enhances portrait photos with the selfie camera using Selfie Focus by subtly blurring background details.
On the other hand, the Galaxy A30 device is equipped with a powerful fast-charging 4000mAh battery and an edge to edge 6.4” Super AMOLED Infinity-U display offers an immersive experience, ideal for gaming, watching videos, multi-tasking and browsing. In addition to the seamless performance and the immersive screen design, the A30 includes advanced camera features such as a dual camera, including an Ultra Wide-angle lens, along with simple, secure access with a Rear Fingerprint unlocking feature as well as intuitive Face Unlock.
Devices Availability & Pre-Ordering
Galaxy S10, Galaxy S10+ and Galaxy S10e will be available for pre-order and in stores starting March 15th in Prism White, Prism Black, Prism Green. Galaxy S10+ will also be available in two, all-new, premium Ceramic models: Ceramic Black and Ceramic White.
For more information about Galaxy S10, visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
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