53 items, 24 must have styles and 29 seasonal styles, after seven years of satisfying 600,000 online shoppers Mr Porter knows a thing or two about what every man needs. Photo courtesy of Mr Porter
CAIRO – 7 November 2017: Mr Porter, the infamous e-commerce website for men’s style and fashion, has launched their very own homegrown label Mr P.
With an army of in-house creative, fashion lovers, they have created a debut collection that is made up from; 53 items, 24 must have styles and 29 seasonal styles., After seven years of satisfying 600,000 online shoppers, Mr Porter knows a thing or two about what every man needs.
Future classics and every man’s wardrobe essentials are the inspiration behind this must have debut collection that goes back to the 60’s ‘School of London’ in Soho.
While the denim is made in Japan, other items are made in Portugal and Italy. Italy is the home of luxury and the finest tailoring.
“At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of Mr P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that: smart details, easy pieces and enduring style.” - Mr Toby Bateman, Managing Director, MR PORTER said in a press release.
Mr P is available all year round, including five limited-edition capsule collections.
About Mr Porter
MR PORTER launched in February 2011 and has since established itself as the award-winning global retail destination for men’s style, combined with an unparalleled product offering from the world’s best menswear and luxury brands – including: Saint Laurent, Prada, Gucci, Brunello Cucinelli, Ermenegildo Zegna, Moncler, Acne Studios, A.P.C., Kingsman, Tom Ford, Common Projects, IWC Schaffhausen and Bremont. MR PORTER complements its best-in-class menswear with ever-growing, industry-advancing categories, such as fine watches, grooming, performance, sport, tech and lifestyle.
Additionally, MR PORTER publishes unmatched content through its weekly shoppable digital magazine, The Journal, its bi-monthly newspaper, The MR PORTER Post, and its bite-sized, several-times-a-day digital news source, The Daily, all powered by MRPORTER.COM. MR PORTER video content is also streamable and shoppable from its very own Apple TV app.
MR PORTER champions unparalleled customer service with express worldwide shipping to more than 170 countries, including same-day delivery to New York and London and next-day delivery to the UK, US, Germany and France. They also have, a seamless shopping experience across mobile, tablet, desktop, email and telephone, signature white and black packaging, easy returns and a multilingual customer care and personal-shopping team who are available 24/7, 365 days a year.