Egyptian model Tara Emad and singer Malak El Husseiny got a chance to view the Parfois Spring/Summer collection and to get to know the brand during a 5-day event for influencers that was held in Oporto, Portugal, in late February.[caption id="attachment_469326" align="alignnone" width="620"] Emad and El Husseiny.[/caption]
Emad and El Husseiny were two of 45 bloggers from 15 different countries who were hosted by the accessories brand, which has 7 stores in Egypt and some 600 stores worldwide. They joined other bloggers from the region in an event where they got to know the city of Oporto, its landscapes, food and flavors. They also got to know the proposals of the brand for the new season - its details, colors and textures. The trip also included a visit to Parfois' new concept store: a bigger venue with new aesthetics and technology where the focus goes to the new bet of Parfois - the textiles.
The event aimed to strengthen ties with bloggers and create relations with bloggers from other markets that Parfois considers strategic and fundamental to the growth of the brand.
The bloggers were also treated to a "glamping" experience where glamour and camping were combined and where they got to know Oporto, the city where Parfois was founded, through touring the city to get to feel its genuine atmosphere. During each day of the event, the guests had the opportunity to enjoy a unique experience that wouldn't have happen if they'd visited Oporto as tourists. The event also included lunch at key locations in the city.[caption id="attachment_469327" align="alignnone" width="618"] Emad (left) and El Husseiny.[/caption]