Eight-year-old Egyptian Girl Wins IKEA Design Contest



Thu, 04 Feb 2016 - 02:59 GMT


Thu, 04 Feb 2016 - 02:59 GMT

Eight-year-old Salma won IKEA's international drawing competition, beating some 55,000 entries from children around the world with her design of her dream toy - a cuddly, yellow bird in red boots.

Judges described Salma's drawing as “clear and direct oozes of the child’s imagination.” Salma's favorite hobbies are drawing and coloring.

Salma El-Naidi copy

IKEA will now reward Salma and the other top 10 winners by developing her drawing into a real soft toy that will be sold in stores globally. The contest is part of the Good Cause campaign, in which IKEA teams up with UNICEF to focus on childrens' right to play. For every toy sold during the campaign, the IKEA Foundation will donate 1 euro to children's education projects through UNICEF and Save the Children program.

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“The amount of designs we received was overwhelming!" said Adosh Sharma, IKEA Egypt Country Manager. "Creativity is universal, and children in all countries seem to be inspired by similar things: dinosaurs, birds and monsters. The personalities are really strong with their winking eyes, feet going in both directions and wonderful combos of features. They really draw from their own head and don’t copy from anything."

The IKEA Foundation has been collaborating with UNICEF and Save the Children for more than 12 years to provide better quality education to millions of children worldwide. Over 10 million children have benefited from the Soft Toys for Education campaign since it was launched in 2003.

The other winners in this year's competition include children from Thailand, Indonesia, Spain, Hong Kong, Czech Republic, Finland, France, Turkey and Canada.



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