Unilever Mashreq launches the world's latest technology for dry and damaged hair in the Egyptian market - Press Photo
CAIRO – 2 August 2017: Dove has a long history of inspiring and being an advocate for real beauty in the everyday women. In an exclusive event Unilever Mashreq launched their latest formula for dry and damaged hair and dedicated the event to celebrate the real beauty of Egyptian women.
They also honored a group of high profile women who have enriched Egyptian society in different forms of human beauty and succeeded in changing the shape of life around them for the best in many fields, in a clear message that emphasizes that beauty is an integrated system that combines the natural beauty, and the inner spirit and human personality.
Amal Mobadda - Chairman of the Youth and Sports Committee of the Governmental National Council for Disabilities Affair and Ms. Nehad Shelbaya – Founder of the Nada Foundation- were the most prominent women who have been honored, besides the brilliant artist Yasmin Ghaith, May Abdul Aziz - specialized in children's Psychology and Ms. Nadia Gamal Al-Din – Founder of ‘Rahet Bali’ Forum.
Befitting the celebration of women empowerment Dove chose their campaigns ambassador to be the young and talented Jude Benhalim. Jude is always aiming at creating jewelry that empowers women.
Jude Benhalim - Press Photo
In this respect Benhalim said “I am honored to collaborate with Dove on such an inspiring project. Empowering women through jewelry is the main driving force of my work. I believe in the power of women especially if they find the right inspirational environment, they can break all rules and move mountains.”
Famous violinist Manal Mohy, provided the entertainment for the evening and preformed musical pieces that emphasized the theme of the event and spread beauty and positivity all around.