Debenhams Middle East launches modest clothes

CAIRO – 30 July 2017: A British modest wear brand at Debenhams has been launched in the United Arab Emirates, Saudi Arabia, and Bahrain this summer; this brand was launched by Nazim Alim in London 10 years ago.

Alim told the National “what we are offering is something called an alternative fashion choice," so you do not have to be Muslim to wear her collection, she also adds that some women like to dress as conservatively as possible, maybe they are shy, embarrassed or it is simply their style.

Alim was only selling her clothes in London, but she took a step further this year when she collaborated with Debenhams Middle East.