Cairo – 28 July 2017: From Nike to Max Mara, major players in the fashion industry have started catering to the Middle East market by featuring hijab-wearing models in their campaigns and on the runway.
Back in Autumn/Winter 2016 Dolce & Gabbana launch a ready-to-wear collection of abayas and hijabs with the signature D&G colorful prints.
A hijab is a sign of modesty worn by Muslim women all around the world. With all of the current political situations happening around the world, the fashion industry has decided to fight back and highlight the message of love and peace in their advertising campaigns and on the runway by featuring Hijab-wearing models.
Even technology giant Apple has joined the movement with their recent debut of 12 new emoji characters of women wearing a hijab.
Earlier this year, Condé Nast launched the magazine Vogue Arabia with its first cover girl being Somali-American Halima Aden. Aden is the first hijab-wearing model to have walked the international catwalk with Max Mara and also to be the featured in the American Eagle #ICan campaign.
H&M, Gap, and Nike have also featured hijab-wearing models and athletes in their campaigns across the West. Nike Running Middle East Campaign brought in Manal Rostom. A true wonder woman will be the face of their campaign; she is a fitness instructor, scuba diver, cyclist, mountain climber and marathon runner.