CAIRO - 25 April 2022: Talaat Moustafa Group (TMG) presented the fifth and final story of its Ramadan advertising campaign, Karim’s Stories in Madinaty, the innovative advertising campaign that the group chose to broadcast during Ramadan 2022. The campaign showcases the various and comprehensive services enjoyed by the residents of Madinaty.
The star Karim Abdel Aziz, the hero of the advertising campaign, appears in the last story, showcasing the elements of beauty in the city, and the services available from sports activities, schools, medical centres, clinics, places of worship, the transportation system, and civil government services.
The campaign also showed the remarkable commercial services available through Open Air Air Mall Madinaty, the largest shopping mall that includes the famous brands of clothing stores, restaurants, cafes, etc., in addition to the Craft Zone, which includes more than 1,400 multi-activity shops to meet the daily needs of the residents.
Talaat Mostafa Group chose the Privado project to conclude the campaign. It is the first compound in the heart of Madinaty, which provides the highest levels of privacy for its residents, and is characterized by a modern and elegant lifestyle.
The compound embraces more than 10,000 luxury housing units with unique architectural designs and according to the highest quality standards in finishes, surrounded by green spaces and artificial lakes with a wonderful view of Central Park. Residents of Privado can also benefit from all the commercial, educational and health services available in Madinaty.
The idea of the Madinaty advertising campaign is based on successive stories throughout Ramadan, in which Karim Abdel Aziz appears while filming scenes in a cinematic film in the city accompanied by a group of artists.
The first story reviewed the entertainment projects in the city, the most important of which is “Extreme Land”, the largest entertainment centre for the family, in the “Open Air Mall” Madinaty. fun time.
The second story focused on reviewing the courses of “Madinaty Golf Club“, the latest club of the Talaat Moustafa Group, which is the ideal interface for lovers of golf.
The group hired Robert Trent Jones Jr., who is one of the most famous specialists in designing golf courses around the world. He has designed more than 270 golf courses in nearly 40 countries, and his designs have been ranked among the best golf courses in the world. The advertisement also featured the distinguished sports facilities of Madinaty Club, which includes more than 26 sports academies, including the Liverpool Football Club Academy, and squash, tennis and swimming complexes that were implemented according to the highest international standards.
The third story sheds light on the smart security, surveillance, and management system in Madinaty. It featured the Data Center, which is linked to a large number of surveillance cameras deployed in all the streets of Madinaty, and works with the feature of artificial intelligence to monitor any problems and deal with them directly.
The system provides the highest safety standards for residents, and it also supervises the management and operation systems of all facilities in the city.
Finally, the fourth story reviewed the city’s marketing centres, foremost of which is Open Air Mall Madinaty, the largest open commercial mall in East Cairo. The mall features a group of the most important restaurants, cafeterias, a cinema complex, clothing stores, sports supplies, cosmetics, personal care, and others.