Wed, 09 Jun 2021 - 12:01 GMT
Wed, 09 Jun 2021 - 12:01 GMT
Wrapping up four days of fashion-fueled shenanigans, Park St. Fashion Edition delivered a true extraordinary experience. Gathering the crème de la crème of the fashion industry across the region, the event's long list of featured brands included the likes of PAOLOBONGIA, Sarah's Bag, DJihan Jewelry, Dalida Ayash, Kojak, Dima Jewellery, Okhtien, Diam Jewellery, Exi Jewelry, Miryam Labiad's Mimia Leblanc, Soraya and Hollywood's favorite Kuwaiti brand – Marzook, which premiered their coveted new collection for the first time in Egypt. More importantly the packed schedule did not allow a mere moment of boredom. Between Faith Connexion's first fashion show in Egypt to Nicolas Jebran's unprecedented announcement – Sheikh Zayed's Park St. was certainly the fashion industry's center of attention.
Needless to say that the event's guest list extended to include the region's biggest stars and style influencers, who engaged with the crowd through a series of workshops and talks. Youssra, Dorra Zarrouk, Cyrine Abdelnour, Lojain Omran, Lara Scandar, Jihan Allama, Fozaza, Paola El Sitt, Zoya Sakr, Aline Watfa, Rasha El Khawly, Mai Galal, Khalil Zein and Andrew Leister were spotted mingling, sharing their valuable expertise and snapping pictures for the gram.
The eventful four days also witnessed an orchestrated series of events and activities. Announcing the eminent opening of his very first café and restaurant at Park St, in Egypt – Nicolas Jebran certainly created many headlines. The Haute Couture designer revealed the details of this unprecedented project through an exclusive press conference in attendance of the event's prestigious guests.
In parallel, Faith Connexion's very first fashion show in Egypt forced inescapable mindful engrossment as the entire crowd regarded each creation with the utmost admiration. The 30 minute show featured the French brand's latest collection, eliminating the boarders between the city of light and Cairo.
Karim El Hayawan and Hend Ghorab's love letter to fashion photography, A Visual Dialogue, featured 20 of Egypt's finest photographers. The art exhibition attracted an on-going daily traffic of fashion enthusiasts who were captivated by the striking visuals. Moreover, The Arab African International Bank kept everyone giddy with excitement as they granted lucky winners the gift of shopping till dropping. Offering vouchers worth of $2500, the bank definitely knew how to lavishly celebrate fashion.
Taking place between the 5th and 8th of June, the event was powered by the Arab International African Bank and sponsored by a number of true fashion supporters, including Yessayan, Damas, Tony Jewellery and Watches, Michael Oro Jewellery, George Nassim, Chez Richard, Whity Dental by Dr. Mohamed Emad, Schön Clinics, Noun by Beit Nadia, Ezz Elarab, Samsung and Egypt Air