ALDAU DEVELOPMENT marks 2019 with first major corporate rebranding



Thu, 23 May 2019 - 01:27 GMT


Thu, 23 May 2019 - 01:27 GMT

ALDAU Development (ADD)

ALDAU Development (ADD)

ALDAU Development (ADD), a leading hotel, real estate and retail developer, underwent its first major corporate rebranding, aligning its three divisions under one umbrella with a remarkable vision. Currently ALDAU Development portfolioincludes many business units consisting of hotels, F&B outlets, residential complexes and retail projects. The rebranding reflects the need of the brand to unify its presence and create intelligibility in communicating its values for stakeholders. The major changes includes stretching ALDAU Development into two major divisions: Hospitality and Real Estate, showcasing its unique contributions to each sectors and yet reflecting the core values of the master brand. Hence, the slogan was introduced to create a strong brand promise forALDAU Development as the Best in Class Properties.

“We are extremely pleased to finalize our first corporate rebranding. Back then, in the very early days of the company, I’ve aspired it to be an organization where all individuals can grow and prosper, which would potentially allow us bring best-in-class projects to live and create unique value for our stakeholders. Now, after 18 successful years in business, I am happy to see us delivering on this vision in passionate and modern manner. ” Lars Geweyer, Chief Executive Officer, ALDAU Development Hospitality Division.

The rebranding objective is to align the business units and join all entities to reflect the company's mission under the umbrella of one corporate brand. Also to present clearly the persona of ALDAU as dynamic, modern, and trendy.

Our growth plan aims to expand our market presence in our core markets in Egypt and London which includes the major development in the West CairoPyramid Heights Business Park destination; the 5 stars hotel “Hyatt Regency Cairo West”, Cairo West Residences, a luxurious residential compound in addition to yet another boutique hotel in the Red Sea.

Following the developments in Egypt, ALDAU Development is also marking its presence in West London with a 55-story mixed-used building that will consists of 159-room lifestyle hotel, retail outlets, a co-working spaces, and more than 700 mid-market apartments.

About ALDAU Development:

ALDAU Development is a hotel and real estate developer located in Egypt. The company has a proven track record of establishing the best in class hotels, conference centers, residential and retail projects. The hospitality developments are considered a shining example of the group’s success, with strong portfolio of a leading five star hotels complex Steigenberger ALDAU Resort in Hurghada, Red Sea, consisting of three properties and conference center, and contemporary hotel in London - HolidayInn London West. Currently the division is looking to introduce another hotel in Red Sea in addition to its first city hotel – Hyatt Regency Cairo West, with both properties expected to be launched in 2020.

Bringing hospitality excellence into real estate, ALDAU Development launched two residential and one retail project in Hurghada; name ALDAU Heights, ALDAU Strand and ALDAU Village Mall. The properties are well positioned as the newest premium communities on the Red Sea Riviera and the first fully-fledged commercial center in the region. In light of hospitality developments in Cairo, ALDAU Development announced the launch of its new residential project – Cairo West Residence, a modern luxurious residential compound.

Current Portfolio:

Hospitality Division

Egypt - Hurghada, Red Sea
• Steigenberger ALDAU Beach
• Steigenberger Aqua Magic
• Steigenberger Pure Lifestyle
• ALDAU International Conference Center

United Kingdom – London
• HolidayInn London West

Egypt - Cairo
• Hyatt Regency Cairo West (opening 2020)
Real Estate Division

Egypt - Hurghada, Red Sea
• ALDAU Heights
• ALDAU Strand
• ALDAU Village Mall

Egypt - Cairo
• Cairo West Residences (launch 2020)



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