The tour included Cairo, Giza, Luxor and Hurghada, with the aim of promoting Egypt's tourism offerings via social media platforms.

Assistant Minister for Tourism and Antiquities and Acting CEO of the authority Ahmed Youssef stated that the visit is part of the ministry's strategy to diversify tourism promotion tools, particularly those leveraging digital content and direct engagement with social media audiences. This initiative is aimed at attracting new segments of tourists from various nationalities, he said.

The program included visits to major archaeological sites, including the National Museum of Egyptian Civilization in Fustat, the Egyptian Museum in Tahrir, the Grand Egyptian Museum, as well as the Karnak and Luxor Temples, and the Valley of the Kings in Luxor. The delegation also traveled to Hurghada, where they enjoyed the natural marine environment, beaches, and various recreational activities.

The delegation members, including influencers and bloggers, expressed their admiration for Egypt's ancient civilization and praised the warm reception and hospitality they received during their visit. They were eager to share their unique experiences with their followers through videos and blog posts, some of which were immediately published on their social media accounts.