In one month, the campaign reached 20 million internet users in the GCC countries.
Under the slogan "Summer in Egypt is a Different Story", Egypt’s Ministry of Tourism and Antiquities launched the second part of the promotional campaign for Egypt in the Arab market on the most important electronic platforms.
The Arab market accounted for more than 20 percent of inbound tourism to Egypt before the COVID-19 pandemic.
Gheit on Tuesday said that the International Arab Banking Summit (IABS) is an opportunity for discussing a real partnership between Arab and European countries.
Egypt witnessed an increase of 51 percent in inbound tourism from different markets in the first quarter (Q1) of 2017 compared to last year.