The JV establishes an historic first for the world of sports rights in the territories and positions GXR as LaLiga's local partner in the MENA and Indian subcontinent markets.
Real Madrid, Barcelona and Atletico Madrid will be back on the pitch for their LaLiga games this weekend, licking their wounds after disastrous midweek performances in the Champions League.
ElClasico, the biggest club football match in the world, returned in style last weekend, transporting the excitement and passion of LaLiga to football fans all over the Middle East and North Africa.
LaLiga has raised Barcelona's spending limit by 800 million euros ($803 million), bringing it out of a spending deficit after the Catalan side sold off chunks of assets to patch up its finances, the Spanish league said.
Sports giant LaLiga and transmedia multinational GXR will each hold a 50% stake in the 15-year JV, designed to increase brand presence and target younger audiences.
Real Madrid preserved their perfect start to the LaLiga season as they beat Betis 2-1 thanks to a second-half winner from Rodrygo at the Bernabeu on Saturday.
Board Member of Al Ahly SC, Mohamed Serag, has participated as one of the instructors in LaLiga Business School’s MBA program.
The tour marks the first time since 2019 that Real and Barcelona have returned to play in the United States, while Juventus last played there in 2018.
Barca, in second, are eight points clear of Betis, in fifth, and if they can extend that gap to 11 with three games left to play, their spot in the Champions League will be secure.
The event was attended by leading personalities from the world of Egyptian football, art, content creators, business as well as representatives from more than 20 national and international embassies and institutions.
But two dropped points against a team fighting for survival this season will have come as a welcome bonus for Sevilla.
Atletico are fourth in the standings with 36 points, 13 behind leaders and city rivals Real Madrid.
Barcelona and Atletico Madrid will have to put recent struggles behind them this weekend as they continue their scrap to finish in La Liga’s top four.
The hosts, who were also missing four player due to COVID-19,dominated most of the second half but Real held on to secure all three points.
Four clubs, including the top flight trio, opted out and one abstained.
Real Madrid, Barcelona and Athletic Bilbao opted out, saying the terms were too generous to CVC. Second-division Real Oviedo also rejected the deal.
New manager Xavi Hernandez will take charge of the team in the Catalonia derby against Espanyol on Saturday.
Pique will miss Tuesday's crucial Champions League clash against Dynamo Kiev with a calf injury, the club said on Sunday.
Depay scored his first goal for Barcelona to salvage a 1-1 draw away to Athletic Bilbao on Saturday in LaLiga.
Simeone has extended his contract until 2024, the La Liga champions announced Thursday.