Interview With Somabay's CEO, Ibrahim El Missiri, on Minor Hotels Collaboration, Debuting Anantara Hotels in Egypt & Future Plans to Enhance the Luxury Tourism Sector in Egypt.

Sun, 03 May 2026 - 05:59 GMT

We spoke with Mr. Ibrahim El Missiri, CEO of Somabay, about the collaboration with Minor Hotels, strategies for adapting to market demands, plans, and their commitment to preserving the Red Sea's stunning landscape while enhancing luxury tourism in Egypt.