IATF2023 explores challenges and opportunities in African sports industry

Tue, 14 Nov 2023 - 10:45 GMT

Founder and President of SWA Sports, Aisha Shuaibu, highlighted challenges facing the continent, including political interference, corruption, and lack of funding.

Global sports industry revenue hits $600B in 2021: SWA Sports President at IATF2023

Tue, 14 Nov 2023 - 09:24 GMT

Shuaibu shared these insights during a panel titled "The Business of Sports Masterclass" as part of the IATF2023 activities, emphasizing that revenue generation is a crucial factor for Africa.