Mohamed Salah during shooting- Salah’s official Twitter account
CAIRO – 06 April 2018: Social Solidarity Minister, Ghada Waly, revealed that the 16023 hotline number for addiction cure was very active across the past three days since the Egyptian star Mohamed Salah participated in the "Say No to Drugs" campaign. Number of calls rose by 400 percent, compared to the number of calls in March.
Mohamed Salah, Liverpool star, participated in the" Say No to Drugs" campaign, adopted by the Ministry of Social Solidarity and the Fund for Drug Control and Treatment of Addiction (FDCTA), to encourage Egyptian youth to stay away from all kinds of drugs.
Salah, the Premier League top scorer, was the star of the advertisement of the "Say No to Drugs" campaign. Salah is currently participating in his fourth advertisement for the same cause, in collaboration with FDCTA and under the patronage of Ghada Waly.
Waly is also the chairman of the Board of Directors of the FDCTA. The advertisement is part of a major campaign led by the ministry to implement a national plan to combat drug abuse.
Waly stated that the campaign's Facebook video exceeded 5 million views in just 72 hours.
“Some 88 percent of the viewers were between 18-35 years. Facebook, Instagram and Youtube videos’ have been watched for 8 million and 400,000 times, shared for 23,000 times and liked by 359,000 users,” Waly added.
Mohamed Hamaki, the Egyptian pop star, also participated in Salah’s ad where he sings a song that encourages youth to transform any loss into victory and to exert effort to lead a better life and leave the past behind.