CleanShores awareness campaign kicks off in Cairo, Aswan

CAIRO – 30 November 2019: The Youth Love Egypt Foundation launched a new awareness campaign “CleanShores” in both Cairo and Aswan, aiming to raise awareness of university students and children on environment issues, and the need to ban plastic use.

The campaign was carried out at Faculty of Pharmacy at Misr University for Science and Technology (MUST) in Cairo, and at Rawdat el-Salam School in Aswan.

In Aswan, the coordinator of the campaign Ayat Saad said that a total of 23 school students, four supervisors and five members of the foundation partook in the campaign.


The Cleanshores awareness campaign was carried out at Rawdat el-Salam School in Aswan - Press photo


“Children’s participation in cleaning some areas overlooking the Nile River in Aswan was organized and followed-up by members of the campaign and supervisors,” Saad said, adding that the children also took part in some recreational activities.


The Cleanshores awareness campaign was carried out at Rawdat el-Salam School in Aswan - Press photo

While in Cairo, a “Say No to Plastic” was organized in coordination with the President of MUST Mohamed el-Azazi, and the Faculty of Pharmacy.

As part of the campaign, more than 100 pottery was distributed to students and some professors. All participants were lectured about the dangers of plastic, and the importance of the safe disposal of plastic waste.


The campaign was carried out at Faculty of Pharmacy at Misr University for Science and Technology (MUST) in Cairo


“CleanShores” campaign was launched for the first time in April 13 aiming to ban plastic use in North Africa, with the participation of institutions in some countries, such as: Tunisia, Morocco and Algeria, as well as Egypt. In Egypt, the campaign took place in different governorates including: Cairo, Giza and Qalyubia, Damietta, Port Said, Ismailia, Red Sea, Assiut, Luxor and Aswan.

Foreign organizations joined the campaign including one from Ukraine and another from Nigeria, so that the campaign become a global movement to reduce the use of plastics via direct awareness of the public and the children.
The campaign also received media sponsorship from the United Nations Information Center in Cairo and the Ministry of Youth and Sports.