The WhatsApp messaging application is seen on a phone screen August 3, 2017. REUTERS/Thomas White
WASHINGTON - 23 May 2019: Starting next year WhatsApp will display advertisements in the Status section, a feature it calls Status Ads, The Star Online reported on Thursday.
Digital marketing agency Be Connect’s head of media, Olivier Ponteville, tweeted the announcement which was made at the Facebook Marketing Summit in the Netherlands this week. Facebook is the parent company of WhatsApp.
The ads will take up the whole screen and like Instagram Story ads, users can get more information by swiping up. And just like with Instagram stories, WhatsApp’s Status feature lets users broadcast text, photos and videos that will disappear after 24 hours.
He also revealed that Facebook and Instagram ads would connect users to the advertiser’s WhatsApp account if they wished to chat with the company.
Social Media industry tipster Matt Navarra corroborated, tweeting that WhatsApp Status will get adverts by next year.