Italian tourism to Egypt increases by 140% in April m-o-m

CAIRO – 5 June 2017: Italian tourism to Egypt increased by 140 percent in April over the same month a year earlier, Italian news agency Agenzia Nova reported.

The influx of Italian tourists to Egypt increased by 26 percent in February year-on-year, said Agenzia Nova May 29.

The Egyptian Tourism Authority launched a promotional campaign on May 28 in Italian television channels and another campaign will kick off June 5 on Italian social media, websites and newspapers.

Italian tourists were reluctant to come to Egypt after Italian PhD student Giulio Regeni was found dead on a highway in February 2016, but they have been arriving at various destinations in Egypt over the past few months.