“It’s not the same for them” campaign (Still from video)
CAIRO - 31 May 2017: International NGO Save the Children launched a new campaign last week in Ramadan titled “It’s not the same for them,” depicting the harsh lives of Syrian children in the holy month.
The video portrays a picture of one boy during the month of Ramadan showcasing text “The family gathers during the time of Iftar” and a picture of another boy during the same month after five years of war with text “No family left to gather anymore.” The video features the transformation of the lives of Syrian children with 13 seconds.
The campaign, emphasizing that Ramadan is not the same after five years, is expected to operate through Ramadan across the Middle East and North Africa, targeting Arab community worldwide.
Syrian-children-themed campaign was created during a competition launched by Facebook called ‘Hack for Good’ that managed to gather Arab talents among UAE-based students community who were able to tackle a social issue in the region, according to Digital Bloom.
The students were asked to design a Ramadan themed campaign that is suitable for the NGO’s objectives including gaining traction across the region and encourage support.
Save the Children organization, established in 1919, is known for catering children in the times of crisis worldwide through providing them with protection and learning opportunities, according to their official website.
Over the past 90 years the organization was able to handle children in several crises including starvation following World War I and Tsunami among others.
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