CAIRO - 26 May 2017: Women empowerment campaign entitled “Ta’a Marbota: Your secret power,” launched by the National Council for Woman (NCW) went viral among Egyptian athletes and artists such as actress Bushra who published the campaign via social media on Wednesday.
The campaign supports women socially, economically, and politically in efforts to encourage them to fight against violence, specifically sexual harassment crimes according to NCW’s official website.
NCW aims to deliver and spread the campaign’s objectives through the simplest means that will address not only women but also different factions of society, emphasizing the important role of men in supporting women.
The campaign aims to spread awareness to support women and empower them via short videos that address their concerns and encourage them to find strength in their own selves. For instance, actress and celebrity, May Kassab, participated in a video as part of the campaign to demonstrate that women can always find courage in times of turmoil.