FILE - Minister of Tourism, Rania al-Mashat
CAIRO – 10 July 2018: Under the name of “Experience Egypt”, a digital TV channel has been launched by the Ministry of Tourism on Instagram’s view-platform IGTV, aiming to promote tourism in Egypt.
The channel, considered to be the first of its kind in the Middle East, will be broadcasted through the official page of the Egyptian General Authority for Tourism Promotion.
72 Likes, 6 Comments - Experience Egypt (@experienceegypt) on Instagram: "An unbeatable journey underwater in #Egypt's Red Sea with South African Olympic Swimmer Calvyn..."
According to a statement issued by the ministry on Tuesday, the channel will feature a host of documentaries on Egypt’s must-visit tourist attractions and cherished cultural heritage to be viewed by millions around the world.
“The Ministry of Tourism is currently looking into launching more promotional campaigns across the most influential and focused platforms to spread its scope across wider populace,” the statement added.
Egypt has been the FIFA’s official regional supporter of the 2018 FIFA World Cup RussiaTM, as per an agreement signed earlier between the Ministry of Investment and International Cooperation and the FIFA.
Signing the contract aims at promoting Egypt as a global investment destination that is capable of attracting more tourists and investments from all over the world.
In 2017, Egypt’s tourism revenues increased by 170 percent in the first seven months of 2017, reaching $3.5 billion, a government official told Reuters last month. In that period, tourists visiting Egypt increased by 54 percent year-on-year to reach 4.3 million.
The total revenues achieved in 2016 amounted to $2.7 billion.
Egypt’s tourism sector is one of the country’s main foreign currency earners, and it has been struggling after the political and economic turmoil following the January 25 Revolution in 2011. More than 14.7 million tourists visited Egypt in 2010, dropping to 9.8 million in 2011.
CAIRO - 23 October 2017: The tourism sector has been receiving many positive views recently, though it is still performing well below potential and the peak figures of 2010, when 14 million tourists visited the country. Egypt's tourism revenues increased by 170 percent in the first seven months of 2017, reaching $3.5 billion, a government official told Reuters last month.