CAIRO — 10 May 2017: Egyptian international fashion designer Farida Temraz rocked the catwalk of La Mode A Beyrouth Cairo Fashion show Tuesday as she showcased her Cosmopolitan collection, in the presence of Minister of Social Solidarity, Ghada Waly, high-profile fashionistas, and a large Egyptian and Lebanese audience.
“I want to show the world that an Egyptian brand could reach the international market,” Temraz told Egypt Today. “My designs suit practical women who want to look beautiful all the time,” she added.
Temraz impressed the crowd with her exuberant summer dresses, evening gowns and playful ready-to-wear (prêt-a-porter) pieces, all inspired by her collections that had been showcased in London, Paris, LA and New York.
“I choose black, white, green and red as these are summer colors that girls like to wear, and gold too; I personally like uniquely lucent splotch of gold as it suits all skin colors,” Temraz added.
Concerning bridal gowns, Temraz said she designed different bridal gowns to show off new vibrant looks for brides who prefer holding their weddings by the seaside as in El Gouna and Ain Sokhna.
Commenting on Cairo Fashion Week, Waly told Egypt Today, “the Lebanese Fashion Week in Cairo promotes tourism but that it is, first and foremost, about the revitalization of the fashion industry, production, and attracting international brands. "
La Mode A Beyrouth Cairo show launched Monday at the Fairmont Heliopolis hotel. In its second edition, the haute couture event brings together experts and fashion gurus over five days of runway shows, competitions, and special events.
Lookout for exclusive interviews in Egypt Today print edition.