Cover photo – promotional partnership – Reuters
CAIRO – 14 October 2017: An agreement has been signed between the Italian club AS Roma and an Egyptian tourism office in Italy for launching a promotional campaign for tourism in Egypt.
This campaign will be the sponsor of the match between Napoli and Roma played on Saturday, using the match as an excellent platform to internationally promote tourism to Egypt.
The Italian player of Egyptian origins, Stephan Sha'arawy, will be the featured model of this campaign, as he will hand out the awards to the winners, giving them the chance to travel to Sharm El-Sheikh, Luxor, Aswan, Marsa Alam and Marsa Matrouh.
The Italian promotional campaign is hanging banners all around the Italian stadium about the best Egyptian cities, presenting a promotional video about Egypt on the main four mega-screens in the stadium.
For more publicity, promotional campaigns will be broadcasted on Italian television channels, such as Sky Clacio, a channel that has more than 5 million subscribers, and also on the official Italian club’s television Roma TV.