Huda Beauty: from blogger to brand



Fri, 11 Aug 2017 - 12:06 GMT


Fri, 11 Aug 2017 - 12:06 GMT

Huda Kattan. Photo via Huda Beauty Instagram

Huda Kattan. Photo via Huda Beauty Instagram

CAIRO- 11 August 2017: Iraqi-American beauty personality, Huda Kattan, famous as Huda Beauty, started her brand from blogging.

Kattan graduated with a finance degree. After working in this field she realized her passion lies elsewhere. Soon after, she started studying at a professional beauty and make- up school.

Back in 2010, Kattan started her blog where she shared professional beauty tips and advice. She then launched a Youtube channel that gave her the opportunity to share tutorials on make-up looks.

Soon after her online outlets took off, Kattan was summoned to put on make-up for celebrities and other people. That’s when her professional make- up artistry kicked it.

She slowly but surely started to build her name brand. First, she created lashes because that was one of the most unique things she featured on her channel. Her goal was to be featured in Sephora Dubai, and in the first few days her lashes were selling out.

Full palette reveal & swatches happening Tomorrow! Who's ready? #HudaBeautyDesertDusk #HudaBeautySeptember18

A post shared by Huda Kattan (@hudabeauty) on

Kattan later expanded her brand and launched and launched eye show palettes, lipsticks and contour palettes.

Kattan also has a great following of 21 million on Instagram becoming one of the most followed make - up artists.

Although she is an online personality, Kattan tries to separate her personal and professional life unlike many bloggers and YouTubers nowadays.

On one of her videos, Kattan attributes her tremendous success to her family because they were so supportive through her journey and continuously believed in her.

It was her sister’s idea that drove Kattan to start a blog in the first place. Her sister has also been supporting Kattan’s brand, Huda Beauty, financially when it started out.



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