Jazeera Paints, the leading paint manufacturer in Saudi Arabia and Middle East, unveils its latest trendsetting and unique products that caters to everyone’s tastes and color preferences. The reveal was done through Jazeera latest campaign starring mega-star Arwa Gouda.
With more than 40 years of experience, the new campaign sheds the light on the company’s new slogan of “Color Your Life” introducing a world of colors with the highest quality and latest technologies. This comes in line with the company’s debut in Egypt with over EGP 1.2BN worth of investments aiming to operate 400 stores across Egypt by end of 2023.
The CEO of “Jazeera Paints” Mr. Abdullah Saud Al-Romaih declared “Continuous innovation and development have been at the forefront of our priorities. For that reason, Jazeera Paints dedicates all of its resources to keeping innovation as an integral product value by constantly introducing new products in the Egyptian market, promising our clients a trendsetting and unique product that meets their different needs.
“By providing distinctive premium products, we hope to revolutionize the Egyptian paint market. This will open up new opportunities for us to grow and expand our company locally as well as export our products across Africa, a new market that Jazeera Paints intends to enter by 2024.”
In addition to providing products that meet the highest international quality standards and environmental sustainability policies, the company also provides one-of-a-kind shopping experience through its website and mobile application that uses articificial intelligence to present its users with a wide variety of color options and construction solutions that are unattainable in showrooms. Such convenience presents a distinctive selling point for customers, aiming to leave a significant footprint in the Egyptian paint market.
It is worth mentioning that the Jazeera Paints Factory in Egypt has been in established in 2020 in 10th of Ramadan industrial City acting as a major industrial platform oeparting with the highest and most advanced equipment and technologies.