May be collaborations is a word we used to hear in our age, but today’s collaboration is unique and very rare in the Egyptian market, as it brings two competitors together as partners, sending a strong message to other companies about the power of partnership amid economic challenges.
Dolato Gelateria and LA-SOURCED, Dirty Cookie dropped a big sweet announcement of their recent collaboration during a ceremony to mark International Women’s Day, highlighting the importance of such collaborations as a step to mitigate the negative impacts of current economic challenges, inviting other companies to adopt this approach.
Both companies are providing customers with ice cream and cookies, but when the decided it is a time for partnership and support, they agreed that each one will be providing its speciality, where Dolato provides ice cream, and Dirty Cookie provides cookies, in one of the exceptional collaborations of its kind in the Egyptian market.
Titled “The Power of Support and Collaboration,” the event was an exclusive dinner organized to celebrate Women’s Day.
Dolato is one of the pioneer companies that encourage this kind of collaborations between companies and entrepreneurs amid difficult economic conditions, believing that such collaborations will eventually benefit the market, as well as help startups overcome the financial hurdles of expanding their businesses.
Both CEOs of Dolato Gelateria Mohamed Amin El-Hout, and Dirty Cookie Shahira Marei decided to strike the collaboration in a short period, after a coincidence meeting at the Forbes Middle East Under 30 Summit held in El Gouna last November.
“It became a reality in our life that we see day after day the importance of the role of strong and smart women in social and economic development, as we celebrate successful women everyday” said CEO of Dolato Gelateria Mohamed Amin El-Hout.
CEO of Dolato added, “today we are accompanied by the successful entrepreneur Shahira Marei, who has managed to turn challenges into brave achievements.”
El-Hout said that the two parties decided on collaboration as they found mutual benefit in it, as he explained: “on one hand, we, as Dolato, benefit from Shahira’s distinguished experience, as it spares us the costs of research and development in addition to the costs of imported production lines, while on the other hand, Dirty Cookie benefits, as this relationship serves its expansion plans without the need to invest in opening new branches to deliver distinctive products to the end customer.”
In his speech, El-Hout sent a message to all companies, saying that amid the current difficult economic climate that is affecting the world, “this time is not the time for competing with each other, it is the time for alliances and togetherness, and for seeing opportunities to benefit each other, where we regard each other as indirect partners rather than competitors.”
Dirty Cookie, a women-owned business, started in California 8 years ago, and was brought to Egypt during the past two years, according to the founder and CEO Shahira Marei, who expressed her excitement for the collaboration with Dolato, describing it as “one of the most innovative companies in the market.”
“I am very excited about the collaboration, and it is going to be an amazing collaboration,” she said.
Marie concluded her speech, saying that there is abundance in the world, and that “we should all win together.”
The dinner was attended by several public figures, celebrities and VIPs.