Mercedes-Benz Egypt is the proud Official Automotive Sponsor for the first live concert at the Grand Egyptian Museum, which took place on January 20 featuring award-winning Egyptian Soprano Fatma Said and acclaimed Conductor Nader Abbassi. At the one-of-a-kind event, the leading luxury automotive brand also showcased the EQS 450+ from its fully electric model range for the first time ever inside the Grand Egyptian Museum, as one of the most sought after locations in the country.
This special occasion welcomed a distinguished audience of high society figures, VIP guests, diplomats, celebrities and socialites, who all converged at the spectacular Grand Egyptian Museum landmark and enjoyed a unique and majestic performance by Fatma Said. The extraordinarily gifted musician has won numerous awards including the Gramophone Classical Music Award for ‘Best Song Album’, the BBC Music Magazine’s Vocal Award as well as Germany’s Opus Klassik. Moreover, Fatma performed at some of the at world’s most prestigious concerts and opera stages. As the world’s largest archaeological museum dedicated to a single civilization, the Grand Egyptian Museum with its captivating design & momentous space has definitely set the stage for such a world-class performance.
The high profile audience also got the chance to experience the luxurious fully electric EQS 450+, showcased by Mercedes-Benz Egypt, paving the way for the highly anticipated introduction of the fully electric model range in Egypt soon within this year.
The EQS represents a future generation of electric luxury cars including key features such as the 'one-bow' design, the sporty and progressive look, advanced MBUX, superlative Hyperscreen, rear wheel steering and new generation batteries with fast charging capabilities. The EQS 450+ is equipped with an advanced electric motor delivering 329 hp & 568 Nm torque. The vehicle also features a fast charging battery with a capacity of 107.8 kWh allowing an estimated range of 770 km and a 0-60 mph time of only 5.9 sec.
Sustainably designed, the EQS is produced in a carbon-neutral manner, from development and the supplier network to its own production. Within “Ambition 2039” direction, Mercedes-Benz has set a target of making its fleet of new passenger cars CO₂-neutral by 2039. This includes the entire value chain over the entire life cycle of a vehicle.