Azza Fahmy is thrilled to announce a collaboration that is close to the brand’s heart. Partnering up with Balmain, Azza Fahmy received inspiration in the form of ancient Egypt and, through channeling new realms of creativity, created a masterpiece that pushes the boundaries of design. Fashioning a cultural yet contemporary bustier that reflects the heritage of our predecessors, Azza Fahmy is thrilled to be working with the international luxury fashion house Balmain and is eager to continue showcasing the ingenuity of Egyptian designers to the world.
In a form reminiscent of a golden Ptolemaic plaque and those found among the treasures of Tutankhamun, Azza Fahmy fashioned a gold-plated bustier sculpted in the shape of the Eye of Horus. The lotus element represents the sun, rebirth, and creation. Complementing the back of the bustier are the hand-pierced wings outstretched across both sides, evoking the protective wings of the goddess Nekhbet. Six Shen rings complete the back of the bustier, each a symbol of eternity and protection. For the finishing touch, a chain with a scarab adorns the back of the piece, representing creation, renewal, and rebirth.
Amina Ghali, Head of Design, expressed that "seeing the final piece gave us a sense of pride; it truly is a wonderful tribute to our ancestors." This partnership celebrates Azza Fahmy's contributions to reviving and restoring the legacy of ancient Egypt, echoing the brand's primary aim of reimagining history and traditions into wearable art. Finally, Azza Fahmy is delighted to be a part of Balmain's Pre-Spring 2023 collection.