Abdel Dayem - ET Abdel Dayem - ET

Min.: Success of the e-initiative encourage us to present more

Sun, Mar. 29, 2020
CAIRO - 29 March 2020: Commenting the success achieved by Omar Khairat’s concert on YouTube, Minister of Culture Inas Abdel Dayem said that she did not expect this number of views, despite knowing the concert will receive high viewership.

Abdel Dayem noted that the reaction she received from Egypt and the world encouraged her to continue presenting a wide diversity of concerts.

In a phone call on one of the programs broadcast on TEN TV channel, Abdel Dayem said that the initiative presents artistic content from the archives of the Ministry of Culture and not live shows. The content presented is mostly concerts and plays. The minister of culture also noted that the ministry started taking action since the start of the coronavirus pandemic.

It is noteworthy that the concert of the legendary musician Omar Khairat, which was presented on the official YouTube channel of the Egyptian Ministry of Culture, became a trend on YouTube. The concert achieved nearly half a million views in less than 12 hours, as the views reached 485,708 views.

The Egyptians highly interacted with the Ministry of Culture’s e-initiative "Stay at House ... Culture is between Your Hands", which encourages the public to stay at home as much as possible to limit the spread of the coronavirus.

The ministry's official channel reached 70,000 subscribers in less than 48 hours from the launch of the initiative.
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