IBN: A cultural extravaganza celebrating India in Egypt



Wed, 06 Mar 2019 - 11:03 GMT


Wed, 06 Mar 2019 - 11:03 GMT

Part of IBN - Indian Embassy.

Part of IBN - Indian Embassy.

CAIRO – 6 March 2019: The Embassy of India in Egypt, in collaboration with Teamwork Arts, presents the seventh edition of India by the Nile Festival (IBN).

IBN is a celebration of the essence of India through classical and contemporary performances and visual arts, food and popular culture.

This annual cultural festival, supported by TCI Sanmar, kicked off on March 5 and will run until March 17 in Cairo, Alexandria and Port Said.

“India by the Nile encapsulates India’s animated cultural matrix like no other international festival in Egypt. Over the past 7 years, the festival has received immense appreciation from audiences in Egypt," India's Ambassador to Egypt Rahul Kulshreshth said.

IBN, the biggest international festival in Egypt, provides audiences a keen flavour of India’s spirited aesthetic traditions while strengthening artistic collaborations and bilateral ties between the two countries.

"It is indeed due to their love for India that IBN is billed as one of the biggest foreign cultural festivals in Egypt. We are proud to present the seventh edition of IBN and, as before, bring the vibrant, colourful and diverse facets of India’s artistic traditions in celebration of the historical and civilizational bonds between our peoples. This year the festival is slated to be even wider in its grasp and canvas of activities," Kulshreshth added.

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India by the Nile Festival has an eclectic programme with a variety of shows, including performances by the Grammy Award-winning Vikku Vinayakram who will present three generations of percussion from March 12-16.

An Odissi performance by Ratikant Mohapatra’s SRJAN exploring the intricate interplay of philosophical ideas, infused with images from Hinduism, Christianity, Islam and Sikhism will be presented through their shows titled Bishwas (Trust) on March 10, 11.

Harpreet, with his sonorous voice will bring to life the works of renowned poets Kabir, Bulleh Shah and Faiz, presenting Indian folk music in a contemporary idiom from March 8-15.

To celebrate 150 years of Mahatma Gandhi, Dadi Pudumjee’s Ishara Pupptet Theatre Trust will bring to Egypt, Gandhi’s message on non-violence and Satyagraha in a non-verbal performance, using puppets titled "Images of Truth".

The Semiramis InterContinental Hotel will play host to an Indian Food Fiesta from March 8-12. Acclaimed Indian celebrity Chef Picu will curate an exquisite gastronomical journey in Indian fine dining from the country’s vast cuisine repertoire.

Gilles Chuyen, the well-known Bollywood choreographer, will provide a Bollywood dance experience through multiple workshops in Cairo and Alexandria.

Also, a three-day film festival, catering across age-groups, will feature special screenings of popular Bollywood films and workshops on the art and techniques of yoga and the ancient science of Ayurveda.

The seventh edition of IBN’s seminar series will include a seminar on India-Egypt economic engagement that will facilitate and demystify business in India for Egyptian investors.

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Furthermore, TCI Sanmar will bring to Port Said a day of exciting activities that will let everyone discover the magic of India titled "India Day" on April 15.

The day will include exclusive performances and various workshops on yoga, dance and music, engaging families and the larger community with a carefully curated programme appealing all age-groups.

Sanjoy K. Roy, managing director of Teamwork Arts, says, "As we continue to celebrate our deep ties with Egypt, it is wonderful to bring India’s vast cultural medley back and communicate through the universal language of arts and look towards the future as nothing but friendship and art endure in posterity."

IBN’s key sponsors’ constant support helped enhance efforts to engage with the people of Egypt and India through strong cultural ties.

"TCI Sanmar is privileged to be associated with 'India by the Nile' festival, being its main sponsor for the seventh year in a row in 2019. I feel that participating to showcase the Indian culture and art through the 'India by the Nile' event makes us proud and it is part of our company's social responsibility activities," P.S Jayaraman, TCI Sanmar (Presenting Sponsor).

“Birla Carbon Egypt is honored for sponsoring the seventh edition of 'India by the Nile'. We believe that arts are a common language among countries, reflecting cultures and civilizations and extending bridges of business and communication,” Ayman Attia, Birla Carbon Egypt, main sponsor of India by the Nile.

The IBN Festival is organized by the Embassy of India in Cairo and the Maulana Azad Centre for Indian Culture (MACIC) in partnership with the Egyptian Ministry of Culture, Ministry of Tourism, El-Sawy Culture Wheel, the Cairo Opera House, among others – in addition to the pioneering entertainment company Teamwork Arts, India.



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