Ad for fake drug REVIVAL might be tied to Eminem

CAIRO – 26 October 2017: Online advertisements for a mysterious fake drug called REVIVAL might be a marketing scheme for rapper

Eminem’s

upcoming

album

.

The speculation began on October 25, when Paul Rosenberg, Eminem’s manager, posted a photo on Instagram of him promoting the newest release by Yelawolf, “Trail by Fire.” Yet sharp-eyed readers noticed that an advertisement for a drug called REVIVAL, which does not actually exist, is in the image.

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on Oct 25, 2017 at 1:26pm PDT

The Eminem connection was further strengthened by the fact that the E in REVIVAL was written backwards, the same way it is in the rapper’s logo.

Things took an even stranger turn when a website for the fake drug popped up, askaboutrevival, littered with references to Eminem. One of these is a line from a short film on the drug where an actor quotes Eminem’s “Eight Mile” album, with the lyrics to “Lose Yourself”; “With Revival, I won't waste my one shot.”

Such a campaign is not new to Eminem’s marketing; in 2009, he promoted the release of his album “Relapse” with the creation of a website for a fake rehab clinic, Popsomp Hills (Pop Some Pills), the same name apparently used as the manufacturer of the drug. The website is also hosted by Interscope Records, which Rosenberg owns.

Here’s what happens when you call 1-833-243-8738, the number for Eminem’s new album, “REVIVAL” pic.twitter.com/yWbf2Zk9Hr

— Ryan Christensen (@rnchristensen) October 26, 2017