United Media Services and We R Creators Organize the First International Summit for Arab Content Creators

United Media Services (UMS) has announced preparations to organize the largest and first-ever summit dedicated to Arab content creators on social media platforms. The summit is being organized by We R Creators, a company specializing in developing and empowering the creative content industry ecosystem in the region. It is chaired by media professional and content creator Reham Aiaad.

We R Creators will lead the preparation and execution of the largest and first-of-its-kind event in the region for Arab content creators, exploring the future of the creative industry on social media platforms. In this effort, We R Creators is collaborating with Ingredients, one of UMS’s subsidiary companies, to provide full support in advertising sponsorships, organizational logistics, and the summit’s media campaign.

The “Creator Universe” Summit, whose organizing committee is chaired by media professional and content creator Reham Aiaad, will bring together an elite group of Arab content creators and influencers under one roof, alongside broad participation from social media platform companies, technology firms, and production companies. The experience aims to set a new future roadmap for the purposeful digital content industry and to reinforce Egypt’s position as a leading Arab hub in this rapidly growing sector.

The summit seeks to launch a modern Arab ecosystem for content creation on social media platforms by establishing mechanisms that connect Arab content creators, link them to regional and international entities and institutions, and foster cooperation with social media platforms in support of meaningful, value-driven content.

In addition, the “Creator Universe” Summit aims to support innovation and develop a professional working environment for content creators through collaboration and networking tools, producing content that contributes more effectively to educating society and promoting positive dialogue on social media platforms. The summit will also open a serious discussion on professional and ethical codes in content creation and presentation.

The agenda includes a series of specialized sessions and workshops in digital media, artificial intelligence, and marketing, as well as showcases of the latest innovations in digital content creation and creative technology tools.

The summit will also launch a set of initiatives and programs focused on training and discovering new groups of talented Arab content creators, in a step toward nurturing their capabilities according to the highest global standards and in line with the values and principles of the Arab family.

Content creators from across the Arab world will participate, alongside major global companies and leading international platforms, making the event an Arab and international forum that opens the door to new partnerships and significant economic opportunities.

United Media Services emphasized that organizing this summit represents a qualitative leap in the development of Arab digital media. It is part of a comprehensive vision aimed at supporting the creative economy and providing a professional environment that enables Arab creators to reach higher levels of influence and reach, through We R Creators, one of the companies operating under its umbrella.

For her part, Reham Aiaad, Chair of the Summit’s Organizing Committee and Chairwoman of We R Creators, said: “The ‘Creator Universe’ Summit aims to be a permanent mechanism for dialogue between Arab content creators, social media platforms, technology and production companies, and governments.”

She added: “We want Egypt to remain at the forefront and maintain its strong presence on the content creation map, and we seek to create a completely different leap forward on all levels.”

She continued: “Egypt has been, and will always remain, a pioneer in art, media, and music, as well as in content production on social media platforms. The biggest and most famous content creators in the Arab world, even those living abroad, are Egyptians. Therefore, Egypt must have a strong presence on the content creation map and be the place that brings Arab content creators together and from which their future—and the future of creativity in digital media in general—is planned.”

 

Zaki Abdel Hamid, Chairman of Ingredients, confirmed that “Arab content creators need a major summit that brings them together with one another, as well as with social media companies and integrated media and advertising solution agencies.” He added that Ingredients’ role in the summit will be to provide various forms of support, including networking with local and international partners and working with sponsors on this large and important event.

Abdel Hamid noted that “the summit will create a broad space for all content creators and institutions seeking collaboration, in a way that serves the digital future of Arab media and strengthens the region’s position on the global content creation map.”